Our People
Expertise across the country and across disciplines.
Persistence of vision.
As a woman-owned company, Craig Group embraces diversity and the valuable perspectives that come with it. From designers to media strategists, we bring uncommon depth and breadth of experience spanning a variety of industries and markets nationwide.
Leadership
Advisory
Ron
Ariana
Principal
Eric
Dickmann
Principal
Gayle
Bock
Principal
Jennifer
Dollinger
Principal
Aaron
Brown
Principal
Melanie
Ford Weir
Principal
Simran
Chatrik
Principal
John
Hunewell
Principal
Rae
Kelley
Principal
Greg
Larsen
Principal
Manisha
Mahajan
Principal
Erin
Mullen
Principal
Graeme
Pitches
Principal
Barry
Witonsky
Principal
Joshua
Rockoff
Principal
Jeremy
Woolf
Principal
Dave
Vander Jagt
Principal
Jeremiah
Wanzell
Principal
Go-To-Market
Macie
Allen
Melanie Keys
Consultant
Kirsten Robinette
Marketer
Betsy Denson
Krupa
Kothari
Manager
Anusha Sanghvi
Jodi
Engel
Designer
Kamil
Patel
Manager
Jordan Scott
Daniel Gamino
Editor
Lauren Patestos
Specialist
Nick Sergent
Web Developer
Randi Halbmaier
Assistant
Danita Rambo
Management
Viviane
Wanderley-Britt
Corey
Witt
Director
Summer R. Craig
Managing Partner of Craig Group
Summer Craig is a respected commercial leader and LMM growth expert with a background leading change management and GTM strategies for both Fortune 500 and PE-backed high growth companies.
Her resume includes guiding paid media strategy following global M&As as well as steering strategic growth at HomeAway.com (later VRBO) during the completion of a successful IPO, gaining experience at two major agency holding companies (Omnicom and Publicis), and overseeing marketing and operations at one of the largest privately held distributorships under the Toyota brand.
In 2019, Summer founded Craig Group to lead portfolio companies through pivotal moments of scaled growth with data-driven sales, marketing, and customer success advisory and implementation. Her strategic vision and expertise in marketing, advertising, and behavioral economics shepherd PE-backed companies through cultural shifts and business reorganizations, generating revenue lift and operational improvements.
Summer is a dynamic partner for PE portfolio companies and proudly serves as a board observer or in a board advisory capacity for many Craig Group clients.
Tricia Eaton
Vice President
Joining Craig Group in 2020, Vice President Tricia Eaton is an integral part of the company's remarkable growth and client-focused approach. A graduate of the creative advertising program at The University of Texas in Austin, Eaton has a track record of driving innovative and strategic brand awareness as well as revenue focused initiatives.
Her focus on the synergy between advertising and its resonance with consumers led her to a pivotal role at Starcom in Chicago, managing the $3 billion General Motors account during the digital industry's infancy. Beyond her digital expertise, Eaton has an extensive background in traditional media. From overseeing multicultural media for General Motors to managing Verizon Telecom's evolving media strategy, Eaton's strategic problem-solving approach is an asset.
Additionally, Tricia serves an operations role at Craig Group - streamlining processes, allocating resources effectively, contributing to strategic planning, and ensuring cross-functional collaboration.
Outside work, Eaton balances family life with a passion for photography and community involvement.
Brian Gustason
Partner
Brian Gustason is a seasoned Operating Executive and Sales Strategist with extensive private equity, B2B sales leadership, and revenue-growth consulting experience. With a track record of success in driving EBITDA growth and transformation, Brian has demonstrated expertise in crafting innovative solutions and orchestrating impactful change across diverse PE-backed companies.
Brian has led the development of a multi-factor acquisition-prioritization tool, empowering private equity-backed companies to make strategic acquisition decisions with precision. His facilitation of strategic planning discussions with the Board of Directors and adeptness in client profitability-segmentation analyses underscore his ability to enhance strategic focus and drive profitable growth.
Also, Brian has experience with transformative projects, including client profitability-segmentation analyses supporting price increases for B2B firms, EBITDA improvement analysis and workstream development, leading sales process evaluation & redesign, sales playbook development, training and change management for sales/marketing teams, developing cross-sell/upsell strategies, processes, training and change management programs, and coaching sales leadership teams on sales forecasting & improving sales conversion rates.
In B2B Executive & Sales Leadership roles, Brian exhibited exemplary leadership, overseeing diverse sales teams and driving exponential growth. His strategic vision manifested in collaborative sales and marketing initiatives, internal role redesigns, and the incorporation of various sales methodologies into client training programs, resulting in enhanced sales effectiveness and revenue generation.
Brian holds a BS in Economics from The Wharton School, University of Pennsylvania, and an MBA from Oxford University (UK). Additionally, Brian is a Certified Revenue Architect (Winning By Design) as well as a Certified Board Director (NACD.US).
Ajay Joshi
Partner
Approachable. Strategic. Collaborative. Results Oriented.
Craig Group Partner Ajay Joshi is a seasoned revenue operations consultant with over 20 years of experience enhancing operational and financial performance across sales, marketing, operations, and technology. His expertise spans over 20 industries, with a strong focus on private equity-backed firms in the SaaS, manufacturing, and industrial services sectors.
Ajay’s background includes senior leadership positions at Johnson Matthey, where he led large-scale operations in aerospace, medical devices, and automotive industries. A sought-after consultant, Ajay has successfully guided numerous clients through significant revenue operations improvements, earning a reputation as a hands-on change agent.
He holds a Bachelor of Engineering in Mechanical Engineering from COEP Technological University, a Master’s in Mechanical Engineering from the University of Texas at Austin, and a Master’s in Technology Management from The Wharton School at the University of Pennsylvania.
In addition to his consulting work, he serves as Chair of the Entrepreneur Circle for the Wharton Club of Southern California and mentors startups at USC’s Viterbi Startup Garage.
Ajay’s focus on getting real results and his adaptable leadership style make him a trusted partner for organizations aiming to grow and a core asset to Craig Group.
We speak your language.
Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.