Observations, insights, and revelations

Optimize the sales engine

Takeaways from ACG’s Growth Summit on Optimizing the Sales Engine

At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.
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Revenue Growth

Microsoft Money feature: Summer Craig and Craig Group’s Advisory Approach to Sustainable Growth For Portfolio Companies

For private equity firms, driving organic growth within newly acquired portfolio companies is critical.
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Summer Craig

CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth

Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth
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Strategic Data Integration

Unlocking Revenue Growth Through Strategic Data Integration

Are you making the most of third-party data to ramp up sales? If not, it's time to reconsider your approach.
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CEO in board room

7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact

CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.
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Marketing Professional Using Chat GPT

Back to the Future: Employing the Best in Old and New B2B Marketing Channels

Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.
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Macie Allen, Craig Group Marketing Strategist

All About Craig Group Marketing Strategist Macie Allen

Craig Group Strategist Macie Allen implements foundational systems and KPIs for marketing and sales performance measurement in line with aggressive business goals.
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Revenue Growth Meeting

The Missing Element of Go-To-Market Strategy: Maximizing B2B Growth Through Verticalization  

To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.
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Meeting with the CRO

Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months

Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.
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