Observations, insights, and revelations
Unlocking Quick Wins: Revenue Strategies for CEOs
As a CEO, you’re always focused on long-term growth, but sometimes the pressure to deliver immediate results is just as intense.
Family and Business: A Blueprint for Managing Both | Summer Craig on Women Leaders Association Podcast
Women Leaders Association Podcast Guest shared insights and strategies for balancing family life and business success.
Matroid Case Study
In a highly competitive market, Matroid required a strategic marketing and sales initiative to drive higher sales and industry engagement.
How B2B Can Navigate the Digital Shift in Data Collection for Success
How is the changing digital advertising landscape impacting how B2B finds and pursues leads? Companies must collect data differently.
All About Craig Group Web Developer Nick Sergent
Sergent works closely with Craig Group’s B2B and B2B clients on a number of components of their GTM campaigns.
All About Craig Group Graphic Designer Wendy Macomber
With her sharp eye for design and knack for finding inspiration everywhere, Macomber elevates the go-to-market campaigns of Craig Group’s clients.
Takeaways from ACG’s Growth Summit on Optimizing the Sales Engine
At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.
Microsoft Money feature: Summer Craig and Craig Group’s Advisory Approach to Sustainable Growth For Portfolio Companies
For private equity firms, driving organic growth within newly acquired portfolio companies is critical.
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth