Business Growth Resources
Energy Services Provider Scales with Strategic Marketing Overhaul
This Midwest energy firm had the scale and technical expertise to grow but needed a stronger marketing foundation. Craig Group identified gaps, refined the value proposition, and developed a scalable go-to-market plan, resulting in improved alignment, better sales tools, and marketing positioned to support growth.
Fixing the Sales Foundation: From Missed Targets to Market Momentum
When growth flatlined for this PE-backed industrial equipment rental provider, Craig Group stepped in to overhaul their go-to-market engine. With clarified ICPs, sharper messaging, and a lead-gen jumpstart, they turned relationship-heavy sales into a scalable growth machine - quadrupling leads and boosting average job profitability by 72%.
Build Inside Sales Now – Before Your Growth Strategy Stalls
For private equity firms expanding into new verticals, the ability to generate, qualify, and close leads remotely is essential.
The Role of a Business Growth Advisor in Private Equity Success
Business growth advisors can drive private equity success with tailored strategies for improved revenue, efficiency, and scalability.
Enersponse: Cracking the Code to New Market Growth
In a market dominated by larger competitors, Enersponse needed sharper strategy and smarter segmentation to accelerate growth. Craig Group delivered a data-driven roadmap—uncovering untapped demand, refining outreach, and powering a scalable path to revenue.
Why Generic Messaging is Killing Your Sales Pipeline
Avoid the pitfalls of generic marketing in your GTM strategy. Learn how the right approach can boost revenue growth and exit valuations.
From Stagnation to Surge: How a Northeast Manufacturer Transformed Sales Outcomes
Discover how a manufacturing distributor boosted order values and outbound performance with targeted, practical training from Craig Group. Learn how customized playbooks, live sessions, and strategic follow-ups turned a stagnant sales approach into a momentum-driving machine.
Tariffs, Turbulence, and the Secret Weapon for Revenue Growth
Tariffs and volatility challenge mid-market companies. Discover 6 ways to shorten sales cycles, increase revenue, and grow EBITDA.
Sales Acceleration for PE-Backed Firms: The Formula That Works
PE-backed portfolio companies facing intense growth pressures can’t afford to waste time—they need rapid results.