Observations, insights, and revelations
Matroid Case Study
From Ground Zero to Gold Standard: Matroid’s Data-Driven Approach to Industry Leadership and High-Quality Lead Conversion Challenge Faced with the unique challenge of being a new company in an emerging industry, Matroid – an AI Computer Vision technology company funded by Energize Capital, Intel Capital and NEA (New Enterprise Association) – needed to quickly establish…
How B2B Can Navigate the Digital Shift in Data Collection for Success
How is the changing digital advertising landscape impacting how B2B finds and pursues leads? Companies must collect data differently.
All About Craig Group Web Developer Nick Sergent
Sergent works closely with Craig Group’s B2B and B2B clients on a number of components of their GTM campaigns.
All About Craig Group Graphic Designer Wendy Macomber
With her sharp eye for design and knack for finding inspiration everywhere, Macomber elevates the go-to-market campaigns of Craig Group’s clients.
Takeaways from ACG’s Growth Summit on Optimizing the Sales Engine
At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.
Microsoft Money feature: Summer Craig and Craig Group’s Advisory Approach to Sustainable Growth For Portfolio Companies
For private equity firms, driving organic growth within newly acquired portfolio companies is critical.
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth
Unlocking Revenue Growth Through Strategic Data Integration
Are you making the most of third-party data to ramp up sales? If not, it's time to reconsider your approach.
7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.