Business Growth Resources

Smarter Upselling & Cross-Selling for PE Portcos

Smarter Upselling & Cross-Selling in PE Equity: A 10-Step Framework for Expansion Revenue

A 10-step framework to help PE portcos drive smarter upselling and cross-selling, unlocking efficient growth from the existing customer base.

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An oil refinery on a sunny day

Energy Services Provider Scales with Strategic Marketing Overhaul

This Midwest energy firm had the scale and technical expertise to grow but needed a stronger marketing foundation. Craig Group identified gaps, refined the value proposition, and developed a scalable go-to-market plan, resulting in improved alignment, better sales tools, and marketing positioned to support growth.

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A lineup of yellow industrial excavators in an alley.

Fixing the Sales Foundation: From Missed Targets to Market Momentum

When growth flatlined for this PE-backed industrial equipment rental provider, Craig Group stepped in to overhaul their go-to-market engine. With clarified ICPs, sharper messaging, and a lead-gen jumpstart, they turned relationship-heavy sales into a scalable growth machine - quadrupling leads and boosting average job profitability by 72%.

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inside sales

Build Inside Sales Now – Before Your Growth Strategy Stalls

For private equity firms expanding into new verticals, the ability to generate, qualify, and close leads remotely is essential.

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PE Advisor

The Role of a Business Growth Advisor in Private Equity Success

Business growth advisors can drive private equity success with tailored strategies for improved revenue, efficiency, and scalability.

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An overview of Earth with digital connections between cities.

Enersponse: Cracking the Code to New Market Growth

In a market dominated by larger competitors, Enersponse needed sharper strategy and smarter segmentation to accelerate growth. Craig Group delivered a data-driven roadmap—uncovering untapped demand, refining outreach, and powering a scalable path to revenue.

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lead generation

Why Generic Messaging is Killing Your Sales Pipeline

Avoid the pitfalls of generic marketing in your GTM strategy. Learn how the right approach can boost revenue growth and exit valuations.

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A man standing underneath a piece of manufactured heavy machinery

From Stagnation to Surge: How a Northeast Manufacturer Transformed Sales Outcomes

Discover how a manufacturing distributor boosted order values and outbound performance with targeted, practical training from Craig Group. Learn how customized playbooks, live sessions, and strategic follow-ups turned a stagnant sales approach into a momentum-driving machine.

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Tariffs, Turbulence, and the Secret Weapon for Revenue Growth

Tariffs and volatility challenge mid-market companies. Discover 6 ways to shorten sales cycles, increase revenue, and grow EBITDA.

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