Observations, insights, and revelations

Data Collection

How B2B Can Navigate the Digital Shift in Data Collection for Success

How is the changing digital advertising landscape impacting how B2B finds and pursues leads? Companies must collect data differently.

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Nick Sergent

All About Craig Group Web Developer Nick Sergent

Sergent works closely with Craig Group’s B2B and B2B clients on a number of components of their GTM campaigns.

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Wendy Macomber

All About Craig Group Graphic Designer Wendy Macomber

With her sharp eye for design and knack for finding inspiration everywhere, Macomber elevates the go-to-market campaigns of Craig Group’s clients.

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Optimize the sales engine

Takeaways from ACG’s Growth Summit on Optimizing the Sales Engine

At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.

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Revenue Growth

Microsoft Money feature: Summer Craig and Craig Group’s Advisory Approach to Sustainable Growth For Portfolio Companies

For private equity firms, driving organic growth within newly acquired portfolio companies is critical.

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Summer Craig

CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth

Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth

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Strategic Data Integration

Unlocking Revenue Growth Through Strategic Data Integration

Are you making the most of third-party data to ramp up sales? If not, it's time to reconsider your approach.

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CEO in board room

7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact

CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.

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Marketing Professional Using Chat GPT

Back to the Future: Employing the Best in Old and New B2B Marketing Channels

Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.

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