Observations, insights, and revelations

CEO in board room

7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact

CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.
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Marketing Professional Using Chat GPT

Back to the Future: Employing the Best in Old and New B2B Marketing Channels

Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.
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Macie Allen, Craig Group Marketing Strategist

All About Craig Group Marketing Strategist Macie Allen

Craig Group Strategist Macie Allen implements foundational systems and KPIs for marketing and sales performance measurement in line with aggressive business goals.
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Revenue Growth Meeting

The Missing Element of Go-To-Market Strategy: Maximizing B2B Growth Through Verticalization  

To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.
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Meeting with the CRO

Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months

Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.
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Sales and Marketing Meeting

Why B2B Sales Leads Get Lost in Translation and What to Do About It

Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.
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People at board meeting

Best Practices in Board Reporting: Presenting Sales and Marketing KPIs

Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see.
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Revenue Growth Strategy Meeting

Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024

Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.
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All About Jordan Scott

Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients
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