Press Releases and Latest News
Insights from Summer Craig on Private Equity and Value Creation: The Deal Scout Podcast
In a recent episode of The Deal Scout podcast, host Josh Wilson talked with Summer Craig about value creation in PE-backed portfolio companies.
Craig Group Welcomes New Partner Ajay Joshi
Craig Group is proud to welcome new Partner Ajay Joshi to its team of revenue growth advisors for middle-market, private-equity-backed companies.
Family and Business: A Blueprint for Managing Both | Summer Craig on Women Leaders Association Podcast
Women Leaders Association Podcast Guest shared insights and strategies for balancing family life and business success.
ACG’s Growth Summit: Optimizing the Sales Engine
At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.
Driving Organic Growth: Proven Strategies for Success
For private equity firms, driving organic growth within newly acquired portfolio companies is critical.
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth
Leveraging the Power of Digital Marketing in Health Care
How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers. There are nearly 1 million health…
Why You Need to Align Your Strategy with the Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that…
Measuring Wrong Metrics: Why Marketing Becomes the First Cut
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.