Press Releases and Latest News

New Partner Ajay Joshi

Craig Group Welcomes New Partner Ajay Joshi

By Craig Group | October 2, 2024
Craig Group is proud to welcome new Partner Ajay Joshi to its team of revenue growth advisors for middle-market, private-equity-backed companies.
Summer Craig on Women Leaders Association Podcast

Family and Business: A Blueprint for Managing Both | Summer Craig on Women Leaders Association Podcast

By Craig Group | August 21, 2024
Women Leaders Association Podcast Guest shared insights and strategies for balancing family life and business success.
Optimize the sales engine

ACG’s Growth Summit: Optimizing the Sales Engine

By Craig Group | June 17, 2024
At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.
Revenue Growth

Driving Organic Growth: Proven Strategies for Success

By Craig Group | June 13, 2024
For private equity firms, driving organic growth within newly acquired portfolio companies is critical.
Summer Craig

CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth

By Craig Group | May 3, 2024
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth
digital marketing in healthcare

Leveraging the Power of Digital Marketing in Health Care

By Craig Group | September 2, 2023

How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers. There are nearly 1 million health…

Why You Need to Align Your Strategy with the Buyer’s Journey

By Craig Group | May 24, 2023

Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that…

Measuring Wrong Metrics: Why Marketing Becomes the First Cut

By Craig Group | October 31, 2022
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.

How Private Equity Firms Use Digital Marketing For Growth

By Craig Group | August 29, 2022
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.

We speak your language.

Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.