Our People
Expertise across the country and across disciplines.
Persistence of vision.
As a woman-owned company, Craig Group embraces diversity and the valuable perspectives that come with it. From designers to media strategists, we bring uncommon depth and breadth of experience spanning a variety of industries and markets nationwide.
Summer Craig
and CEO
Libby Covington
Tricia
Eaton
Debbie Weinstein
Chris
d'Eon
Consultant
Jennifer Dollinger
Consultant
Tara
Ford
Macie
Allen
Nick Grossen
Kamil
Patel
Manager
Jordan Scott
Matt Hoffpauir
Director
Emily Hollingsworth
Eve
Grasso
Accounting
Rachel Long
Danita Rambo
Manager
Libby Collett
Betsy Denson
Lauren McDowell
Dalya
Mawlawi
Libby Covington
Partner
With over 25 years of experience in strategic marketing and business development, Libby Covington has spent most of her career building and implementing strategies to drive business revenue growth. She led the formation and development of the marketing function in a $1.5B dealership group, at a middle-market private equity fund, and at an industry-leading investment bank. Her background includes marketing leadership at Doggett Industries, The CapStreet Group, and Simmons & Company. Earlier in her career, she held marketing management roles at KPMG and Fulbright & Jaworski.
Libby has a Bachelor of Business Administration from Loyola University, New Orleans. When not working, she enjoys reading, tennis, and spending time with her husband and two teenage sons.
Summer R. Craig
Founder and President
A creative thinker who also loves an Excel spreadsheet, Summer Craig brings a unique perspective to marketing, with experience leading media and digital operations teams responsible for media investments of $100MM+. Before founding Craig Group, she held significant roles with GSD&M, Zenith Optimedia, Travelocity, HomeAway.com, and Gulf States Toyota.
Passionate about giving back to the community, Summer spent 13 years in the Junior Leagues of Tulsa, Chicago, and Houston, which includes service as Board Member. She also serves on the Board of Directors of the Hope and Healing Center and Institute, the Board of Directors for the Episcopal Church Women, and chairs the Outreach Committee for St. Martin’s Episcopal Church. Summer is thrilled to be a founding member of Impact 100 Houston and, along with her spouse Jason, is a member of the Children’s Fund.
Summer has a Bachelor of Science and Master of Arts in Advertising from The University of Texas at Austin. When she’s not pouring over spreadsheets, she can be found with her three young children on the tennis courts, in the pool, and riding bikes.
Fun Fact: Summer’s first industry job was planning media for Southwestern Bell Yellow Pages.
Tricia Eaton
Vice President
Joining Craig Group in 2020, Vice President Tricia Eaton is an integral part of the company's remarkable growth and client-focused approach. A graduate of the creative advertising program at The University of Texas in Austin, Eaton has a track record of driving innovative and strategic brand awareness as well as revenue focused initiatives.
Her focus on the synergy between advertising and its resonance with consumers led her to a pivotal role at Starcom in Chicago, managing the $3 billion General Motors account during the digital industry's infancy. Beyond her digital expertise, Eaton has an extensive background in traditional media. From overseeing multicultural media for General Motors to managing Verizon Telecom's evolving media strategy, Eaton's strategic problem-solving approach is an asset.
Additionally, Tricia serves an operations role at Craig Group - streamlining processes, allocating resources effectively, contributing to strategic planning, and ensuring cross-functional collaboration.
Outside work, Eaton balances family life with a passion for photography and community involvement.
We speak your language.
Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.