Our People
Expertise across the country and across disciplines.
Persistence of vision.
As a woman-owned company, Craig Group embraces diversity and the valuable perspectives that come with it. From designers to media strategists, we bring uncommon depth and breadth of experience spanning a variety of industries and markets nationwide.
Leadership
Advisory
Chris
d'Eon
Principal
Tricia
Bell
Principal
Greg
Stanley
Principal
Gayle
Bock
Principal
Manisha
Mahajan
Principal
Simran
Chatrik
Principal
Jeremiah
Wanzell
Principal
Nishat
Jones
Principal
Rae
Kelley
Principal
Robert
Jablonski
Principal
Barry
Witonsky
Principal
Go-To-Market
Jordan Scott
Macie
Allen
Jennifer Dollinger
Consultant
Tara
Ford
Alex Diekmann
Danita Rambo
Manager
Nick Grossen
Kamil
Patel
Manager
Eve
Grasso
Rachel Long
Dalya
Mawlawi
Libby Collett
Betsy Denson
Lauren McDowell
Specialist
Libby Covington
Partner
With over 25 years of experience in strategic marketing and business development, Libby Covington has spent most of her career building and implementing strategies to drive business revenue growth. She led the formation and development of the marketing function in a $1.5B dealership group, at a middle-market private equity fund, and at an industry-leading investment bank. Her background includes marketing leadership at Doggett Industries, The CapStreet Group, and Simmons & Company. Earlier in her career, she held marketing management roles at KPMG and Fulbright & Jaworski.
Libby has a Bachelor of Business Administration from Loyola University, New Orleans. When not working, she enjoys reading, tennis, and spending time with her husband and two teenage sons.
Summer R. Craig
Founder and President
Summer Craig, the President & CEO of Craig Group, is a seasoned digital marketer with a background driving ROI-focused strategies for multi-million dollar companies.
From starting her career at Austin-based ad agency GSD&M working on Mastercard, Walmart, and Southwest Airlines to navigating the corporate communications complexities of mergers and buyouts in the telecom industry at SBCGlobal-Cingular-AT&T, Summer rapidly rose through the ranks and her analytical prowess became a hallmark of her career. This skillset, combined with her expertise in media buying and selling, positioned her as a standout in the early advertising landscape.
Charging into the digital realm, Summer played a pivotal role at AOL, contributing to the adoption of innovative Martech and pioneering programmatic advertising. That experience was a stepping stone to Summer’s tenure at HomeAway.com (later VRBO), where the company completed a successful IPO and she delved into the world of venture capital, and her entrepreneurial flame was lit.
She moved back to Houston and soon became a regional client rep with New York-based Publicis ZenithOptimedia overseeing Gulf States Toyota, where she learned the intricacies of operating one of the world's largest privately held businesses under a major brand. Summer transitioned into an in-house leadership role where she was responsible for showing marketing effectiveness to the board, dealer council and executive stake-holder groups.
In 2019, Summer founded Craig Group, a company rooted in data-first sales and marketing, leveraging her extensive wisdom and expertise built over the course of 20 years to create impactful results for clients.
Beyond building a large team across four states, Summer's most impressive personal accomplishments include summiting Mount Kilimanjaro and Mount Rainier as a proud mom of three. Her out-of-the-office passions — ranging from mountain climbing and camping to competitive sports and giving time to causes she believes in — reveal an authentic commitment to pushing boundaries and pursuing hard goals.
For decision-makers at private equity-backed businesses and independent family-owned companies, Summer Craig is a valuable and dynamic partner, combining a wealth of experience with a relentless focus on delivering tangible value.
Tricia Eaton
Vice President
Joining Craig Group in 2020, Vice President Tricia Eaton is an integral part of the company's remarkable growth and client-focused approach. A graduate of the creative advertising program at The University of Texas in Austin, Eaton has a track record of driving innovative and strategic brand awareness as well as revenue focused initiatives.
Her focus on the synergy between advertising and its resonance with consumers led her to a pivotal role at Starcom in Chicago, managing the $3 billion General Motors account during the digital industry's infancy. Beyond her digital expertise, Eaton has an extensive background in traditional media. From overseeing multicultural media for General Motors to managing Verizon Telecom's evolving media strategy, Eaton's strategic problem-solving approach is an asset.
Additionally, Tricia serves an operations role at Craig Group - streamlining processes, allocating resources effectively, contributing to strategic planning, and ensuring cross-functional collaboration.
Outside work, Eaton balances family life with a passion for photography and community involvement.
We speak your language.
Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.