WE SPEAK THE LANGUAGE OF VALUE CREATION.

Craig Group is a revenue growth advisor for middle-market, private-equity-backed portfolio companies.

First strategy. Then tactics. Every. Single. Time.

For us, sales and marketing are inseparable.

Think of us as an extension of your management team. We ask questions and evaluate data to ensure you’re targeting the most profitable customers. Otherwise, you’re wasting your marketing and your money.

Executed against a solid go-to-market strategy, our revenue-focused, technology-enabled advisory solutions are designed to optimize your investment, accountable to real-world KPIs, like growth ratios and sales.

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First strategy. Then tactics. Every. Single. Time.

learn more >

For us, sales and marketing are inseparable.

learn more >

How do we work with portfolio companies?

1. We Develop A Smart, Strategic Plan

As trusted, senior advisors to senior leadership, we evaluate the sales and marketing opportunities and build or enhance a comprehensive go-to-market strategy that will drive organic growth. We look at the total addressable market, competitive positioning and other data points to inform our actionable strategy.

2. We don't just leave the plan on a shelf

We work closely with your management team to actually execute that go-to-market strategy. Our team, leveraging comprehensive expertise in digital marketing, sales and technology, hits the ground running to make immediate impacts to demand generation and growth.

Craig Group's Impact

TOP 5 PE FIRM HEALTHCARE SERVICES PORTCO

Profit, as prescribed

0%

Form fills following campaign launch

0%

Revenue increased attributed to marketing

LEADING, GLOBAL TECH-FOCUSED VC PORTCO

Next-generation engagement

0%

Increase of inbound pipeline

0%

Decrease in cost per lead

INDUSTRY LEADER IN DISABILITY SERVICES

Attracting the right attention

0%

Increase in Lead Goals

0%

Of Leads Were Marketing Qualified

"When we looked for a partner for C&D Scrap Metal's ambitious growth goals, we turned to Craig Group. They thoughtfully guided us to align our business and marketing efforts to help us achieve our branding and sales goals."

Beau Landry

CEO, Company of Merchants

"Craig Group has been a great partner for several of our portfolio companies and for Jones Capital. Their guidance has certainly helped propel our businesses forward, and they’ve been helpful elevating our investments in sales and marketing at each company they have worked with."

Tom Caughlin

President, Jones Capital

“Balise Automotive can’t thank Craig Group enough for the excellent work you did for our company. It’s been a night and day difference since we implemented your plan.”

Ben Sullivan

COO, Balise Automotive

“Craig Group provided a marketing strategy, messaging platform and media plan to help grow our Hope Line call volume from zero to over 100 per month.”

Matthew S. Stanford

PhD Chief Executive Officer, HHCI

“Craig Group was instrumental in building a comprehensive media strategy for Steward Health Care System that drove results and actions by patients in the communities we serve. Thank you for your partnership, collaboration, and expertise in initiating this program with us.”

Stacy Hudman

Steward

“Craig Group has rapidly transformed our marketing efforts through overall strategy, content creation, advertising, and many other marketing functions we were missing in-house."

Reza Zadeh

Matroid Founder and CEO

We speak your language.

Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.

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