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Craig Group is the lower-middle-market leader for private equity-backed businesses to grow through tailored Go-To-Market strategies and unmatched implementation.

Accelerating Revenue Growth for PE-Backed Businesses

At Craig Group, we deliver accelerated organic growth by aligning go-to-market (GTM) strategy with execution across all periods of an acquisition lifecycle. We are uniquely focused on the full customer lifecycle, offering both strategic advisory and implementation capabilities.

From Growth Stalls To Scalable Growth Strategy

Craig Group acts as an extension of your company’s leadership team, combining AI-enabled insight with operational horsepower. Execute GTM in months, not years, with a partner comfortable with the pace and pressure of PE.

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Propel Growth with a Structured Approach.

We work exclusively with private-equity-backed, lower middle-market companies to convert growth potential into performance. Our multi-faceted approach starts by refining your targets and your message, but doesn’t end there.

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Revenue is a Team Sport

The fastest-growing PE-backed businesses don’t silo – and neither do we. Craig Group’s advisory approach creates synergy in Marketing, Sales and Customer Success to consistently drive revenue growth.

Marketing

green checkmark Market Targeting

green checkmark Refined Messaging

green checkmark Sales Enablement Tools

Sales

green checkmark Upgraded CRM

green checkmark Sales Excellence

green checkmark Pricing Strategy

Customer Success

green checkmark Customer Expansion

green checkmark Pipeline Performance

green checkmark Revenue Growth

Impact that Adds Total Enterprise Value

Real Growth. Real Outcomes.

CASE STUDY

An overview of Earth with digital connections between cities.

Enersponse: Cracking the Code to New Market Growth

How this leading North American automated demand response solutions provider unlocked new revenue opportunities with smarter strategy and segmentation

CASE STUDY

A lineup of yellow industrial excavators in an alley.

Fixing the Sales Foundation: From Missed Targets to Market Momentum

How this leading industrial equipment rental provider exceeded their PE growth expectations and developed a scalable go-to-market strategy

Real-World ROI

"When we looked for a partner for C&D Scrap Metal's ambitious growth goals, we turned to Craig Group. They thoughtfully guided us to align our business and marketing efforts to help us achieve our branding and sales goals."

Beau Landry

CEO, Company of Merchants

"Craig Group has been a great partner for several of our portfolio companies and for Jones Capital. Their guidance has certainly helped propel our businesses forward, and they’ve been helpful elevating our investments in sales and marketing at each company they have worked with."

Tom Caughlin

President, Jones Capital

"By showing us how to zero in on high-value leads and walk away from the wrong ones, Craig Group helped us realize growth we didn’t think was possible, without adding headcount or cutting prices.”

Executive at Contract Manufacturing Firm

“Balise Automotive can’t thank Craig Group enough for the excellent work you did for our company. It’s been a night and day difference since we implemented your plan.”

Ben Sullivan

COO, Balise Automotive

“Craig Group provided a marketing strategy, messaging platform and media plan to help grow our Hope Line call volume from zero to over 100 per month.”

Matthew S. Stanford

PhD Chief Executive Officer, HHCI

"Most consultants come in and say ‘this is what you should do’ before understanding the need. Craig Group did a great job of listening to us and understanding our business first—before they made any recommendations.”

Private Equity Partner, Energy Services

“Craig Group was instrumental in building a comprehensive media strategy for Steward Health Care System that drove results and actions by patients in the communities we serve. Thank you for your partnership, collaboration, and expertise in initiating this program with us.”

Stacy Hudman

Steward

“Craig Group has rapidly transformed our marketing efforts through overall strategy, content creation, advertising, and many other marketing functions we were missing in-house."

Reza Zadeh

Matroid Founder and CEO

"The Craig Group team gets us. They rolled up their sleeves and worked hands on to identify and solve for our biggest sales challenges."

Leadership Team Member, Industrial Equipment Rental

"The leadership and support Craig Group provides to REE Medical is critical to our growth. We see them as partners who are here to help us succeed in our sales and marketing efforts."

Adam Weissman

Founder/CEO, REE Medical

For the last few months, we have seen development on the alignment between marketing operations and sales strategy. Together with the background work (believe me… quite a lot of hard work goes behind the scenes), it is resulting in more and better lead generation. Take it from someone who was a little on the fence to start with…. The investment is worth it, and I would recommend anyone considering this talk to Craig Group….. you will not look back.

Tom Atienza

President, KOBUS Pipe Puller

“Craig Group customized training to fit the products and language used by the sales team. They also conducted post-training follow-up to confirm the positive revenue impact.”

Senior Executive, Manufacturing Distribution

"Craig Group was able to take a very complicated marketplace and provide much clearer opportunities and insights for accelerating revenue."

Jusleen Karve

Vice President, EIV Capital

Industries We Serve

Industrial

Manufacturing

Energy

SaaS

Healthcare

B2B Services

A Proven Path to Faster Growth

Every Quarter of Inaction Narrows Your Path to Scalable Growth. Craig Group brings a proven track record of helping private equity-backed companies achieve their growth goals. Our advisory support is hands-on, metrics-anchored and designed to deliver results within PE hold periods.

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