Thought Leadership

Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards 

By Tricia Eaton | November 21, 2023
Craig Group, a leading revenue growth advisor for middle-market, private-equity-backed portfolio companies, announces its success at the 2023 Houston Business Marketing (BMA) Alliance's Lantern Awards. Read More

A Metal Marvel: Craig Group’s Full-Spectrum Rebranding of C&D Scrap Metal

By Craig Group | November 16, 2023
Craig Group recently executed a comprehensive rebranding and go to market campaign for C&D Scrap Metal, a prominent player in the scrap metal industry. Read More

Cutting Through the Noise to Accelerate Value Creation

By Craig Group | October 10, 2023
As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’ Read More
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The Evolution of B2B Sales and Marketing: Is AI part of your strategy?

By Craig Group | October 2, 2023

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI, which…

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digital marketing b2b

Business to Business (B2B) vs. Business to Consumer (B2C) Data Analysis: Implications for B2B Marketing and Sales Strategies

By Craig Group | September 20, 2023

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales…

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digital marketing in healthcare

Leveraging the Power of Digital Marketing in Health Care

By Craig Group | September 2, 2023

How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers.…

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Craig Group remote digital marketing work at home

Five Strategies for CRO Success

By Craig Group | August 18, 2023

Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational…

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All About Matt Hoffpauir

By Craig Group | July 15, 2023

With a background in graphic design, Matt Hoffpauir’s journey into the world of SEO began when he built one of the first corporate websites for…

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All About Debbie Weinstein

By Craig Group | June 13, 2023

Craig Group, Marketing Strategist It was a social research class at UT Austin that sparked Debbie Weinstein’s interest in marketing research and consumer insights.  “We…

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.