Thought Leadership
Unlocking Revenue Growth Through Strategic Data Integration
Are you making the most of third-party data to ramp up sales? If not, it's time to reconsider your approach. Read More
7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly. Read More
Back to the Future: Employing the Best in Old and New B2B Marketing Channels
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective. Read More
All About Craig Group Marketing Strategist Macie Allen
Craig Group Strategist Macie Allen implements foundational systems and KPIs for marketing and sales performance measurement in line with aggressive business goals. Read More
The Missing Element of Go-To-Market Strategy: Maximizing B2B Growth Through Verticalization
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging. Read More
Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing. Read More
Why B2B Sales Leads Get Lost in Translation and What to Do About It
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions. Read More
Best Practices in Board Reporting: Presenting Sales and Marketing KPIs
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should… Read More
Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom… Read More
We speak your language.
Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.