Thought Leadership

Summer Craig

CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth

By Craig Group | May 3, 2024
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth Read More
Strategic Data Integration

Unlocking Revenue Growth Through Strategic Data Integration

By Craig Group | April 25, 2024
Are you making the most of third-party data to ramp up sales? If not, it's time to reconsider your approach. Read More
CEO in board room

7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact

By Craig Group | April 14, 2024
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly. Read More
Marketing Professional Using Chat GPT

Back to the Future: Employing the Best in Old and New B2B Marketing Channels

By Chris d'Eon | April 2, 2024
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective. Read More
Macie Allen, Craig Group Marketing Strategist

All About Craig Group Marketing Strategist Macie Allen

By Craig Group | March 21, 2024
Craig Group Strategist Macie Allen implements foundational systems and KPIs for marketing and sales performance measurement in line with aggressive business goals. Read More
Revenue Growth Meeting

The Missing Element of Go-To-Market Strategy: Maximizing B2B Growth Through Verticalization  

By Craig Group | March 11, 2024
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging. Read More
Meeting with the CRO

Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months

By Craig Group | February 27, 2024
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing. Read More
Sales and Marketing Meeting

Why B2B Sales Leads Get Lost in Translation and What to Do About It

By Chris d'Eon | February 23, 2024
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions. Read More
People at board meeting

Best Practices in Board Reporting: Presenting Sales and Marketing KPIs

By Summer Craig | January 16, 2024
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should… Read More

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.