Thought Leadership
How B2B Can Navigate the Digital Shift in Data Collection for Success
How is the changing digital advertising landscape impacting how B2B finds and pursues leads? Companies must collect data differently.
Takeaways from ACG’s Growth Summit on Optimizing the Sales Engine
At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.
Microsoft Money feature: Summer Craig and Craig Group’s Advisory Approach to Sustainable Growth For Portfolio Companies
For private equity firms, driving organic growth within newly acquired portfolio companies is critical.
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth
Unlocking Revenue Growth Through Strategic Data Integration
Are you making the most of third-party data to ramp up sales? If not, it's time to reconsider your approach.
7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.
Back to the Future: Employing the Best in Old and New B2B Marketing Channels
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.
The Missing Element of Go-To-Market Strategy: Maximizing B2B Growth Through Verticalization
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.
Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.