Thought Leadership

Best Practices in Board Reporting: Presenting Sales and Marketing KPIs

By Summer Craig | January 16, 2024
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see. Read More

Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024

By Summer Craig | January 9, 2024
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about making smart choices, prioritizing investments, and ensuring that every… Read More

All About Jordan Scott

By Craig Group | December 13, 2023
Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients Read More

Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards 

By Craig Group | November 21, 2023
Craig Group, a leading revenue growth advisor for middle-market, private-equity-backed portfolio companies, announces its success at the 2023 Houston Business Marketing (BMA) Alliance's Lantern Awards. Read More

Cutting Through the Noise to Accelerate Value Creation

By Craig Group | October 10, 2023
As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’ Read More
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The Evolution of B2B Sales and Marketing: Is AI part of your strategy?

By Craig Group | October 2, 2023

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI, which…

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digital marketing b2b

Business to Business (B2B) vs. Business to Consumer (B2C) Data Analysis: Implications for B2B Marketing and Sales Strategies

By Craig Group | September 20, 2023

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales…

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Leveraging the Power of Digital Marketing in Health Care

By Craig Group | September 2, 2023

How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers.…

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Craig Group remote digital marketing work at home

Five Strategies for CRO Success

By Craig Group | August 18, 2023

Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational…

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.