Thought Leadership
Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards
A Metal Marvel: Craig Group’s Full-Spectrum Rebranding of C&D Scrap Metal
Cutting Through the Noise to Accelerate Value Creation
The Evolution of B2B Sales and Marketing: Is AI part of your strategy?
In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation. One such adoption is Artificial Intelligence, also known as AI, which…
Read More
Business to Business (B2B) vs. Business to Consumer (B2C) Data Analysis: Implications for B2B Marketing and Sales Strategies
When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales…
Read More
Leveraging the Power of Digital Marketing in Health Care
How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers.…
Read More
Five Strategies for CRO Success
Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational…
Read More
All About Matt Hoffpauir
With a background in graphic design, Matt Hoffpauir’s journey into the world of SEO began when he built one of the first corporate websites for…
Read More
All About Debbie Weinstein
Craig Group, Marketing Strategist It was a social research class at UT Austin that sparked Debbie Weinstein’s interest in marketing research and consumer insights. “We…
Read MoreWe speak your language.
Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.