Go-To-Market Exit-Readiness Assessment

"The median holding period for buyout-backed companies is 3.5 years, and more than 30% have been held for 5+ years; both figures are at decade highs."
— Pitchbook.com

It’s Not too Late to Maximize Exit Value with a Stronger GTM Story

As private equity holding periods grow longer, sponsors face increasing pressure to add value and position portfolio companies for a successful exit. Craig Group’s GTM Exit-Readiness Assessment is designed to support sponsors who have held onto companies longer than anticipated.

By building a proven, scalable go-to-market (GTM) strategy, even late in a holding period, the assessment identifies new ways to generate value and add exit multiples in as little as 12 months.

Let Craig Group Help You Hit Your Target Multiple

Ensure your growth narrative is consistent with actual growth results to maximize exit value

Position GTM strength as a core asset, not a risk factor

Prove scalable, repeatable GTM success to support premium valuation multiples

Demonstrate that revenue growth is not founder/deal-dependent

Inject objectivity into your process and reduce bias or reliance on hunches

Reduce buyer skepticism around pipeline, churn and customer acquisition

Avoid last-minute surprises during buyer due diligence

Fix Your GTM Blind Spots…

Struggling with slow pipeline growth, unclear customer focus, misaligned messaging, or untapped channel strategies? You’re not alone. Many PE-backed businesses are held back because they weren’t built with a clear plan for maximizing exit value.

It’s time to change that. The team at Craig Group can optimize your business for growth and the outcomes that matter.

…with a Proven Process.

We recommend conducting this assessment 12–18 months before an intended exit. It features a comprehensive 6–8 week review that aligns your GTM narrative with likely buyer scrutiny and includes:

Step 1: Audit

Audit of GTM processes, pipeline health, win rates, retention and pricing strategy

Step 2: Assessment

Review GTM maturity, team capability and tech stack scalability

Step 3: Validation

Voice-of-customer validation and conversion funnel effectiveness analysis

Step 4: Tactical Plan

Create a board-ready summary with clear red/yellow/green flags and a remediation roadmap

Get Board-Ready Deliverables that Create Confident Exits.

With our comprehensive process, you’ll gain invaluable insights into your go-to-market (GTM) performance, maturity and scalability. We provide a complete diagnostic, along with a board-level summary that highlights material risks and offers a prioritized remediation plan.

You’ll receive an actionable roadmap designed to address key findings and ensure you’re fully prepared for buyer due diligence. To strengthen your growth narrative, we also include voice-of-customer validation.

In the end, you’ll have a clear understanding of where your GTM capabilities align with investor expectations and where risks still exist.

Then you can effectively present your GTM strengths in your equity story, confidential information memorandum (CIM) and management presentations. Most importantly, you'll get the specific steps needed to tackle any value-destroying red flags before they arise during due diligence.