Case Studies

Featured Case Study

Enersponse | Cracking the Code to New Market Growth

In a market dominated by larger competitors, Enersponse needed sharper strategy and smarter segmentation to accelerate growth. Craig Group delivered a data-driven roadmap—uncovering untapped demand, refining outreach, and powering a scalable path to revenue.

Kobus Pipe Puller: Sales & Marketing Overhaul

By Craig Group | September 4, 2025
Kobus Pipe Puller had innovative technology but manual processes that limited growth potential. Craig Group architected a complete sales and marketing system - building CRM…
A wide shot of a modern factory with state-of-the-art equipment

Contract Manufacturer Case Study: Driving Growth & EBITDA

By Craig Group | July 23, 2025
A Texas-based contract manufacturer faced stalled growth, shrinking margins, and underwhelming sales performance despite private equity backing in a highly competitive manufacturing landscape. By partnering…
An oil refinery on a sunny day

Energy Services Provider Scales with Strategic Marketing Overhaul

By Craig Group | June 17, 2025
This Midwest energy firm had the scale and technical expertise to grow but needed a stronger marketing foundation. Craig Group identified gaps, refined the value…
A lineup of yellow industrial excavators in an alley.

Fixing the Sales Foundation: From Missed Targets to Market Momentum

By Craig Group | June 5, 2025
When growth flatlined for this PE-backed industrial equipment rental provider, Craig Group stepped in to overhaul their go-to-market engine. With clarified ICPs, sharper messaging, and…
A man standing underneath a piece of manufactured heavy machinery

From Stagnation to Surge: How a Northeast Manufacturer Transformed Sales Outcomes

By Craig Group | May 7, 2025
Discover how a manufacturing distributor boosted order values and outbound performance with targeted, practical training from Craig Group. Learn how customized playbooks, live sessions, and…
matroid computer vision case study by craig group

Matroid’s Data-Driven Approach to Industry Leadership and High-Quality Lead Conversion

By Craig Group | July 19, 2024
In a highly competitive market, Matroid required a strategic marketing and sales initiative to drive higher sales and industry engagement.

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.