Sales Improvement Training

Empower Sales Teams to Drive Consistent Growth

If your company’s sales are underperforming, sales improvement training from Craig Group can be your first step to better results. Tailored for lower-mid-market PE-backed companies, our customized workshops address recurring challenges by providing tactical skills and effective strategies to help your team excel.

Sales Struggling? We’ll Pinpoint the Problem…

What are some common challenges with GTM capabilities?

One major issue is that strategic assessments during due diligence often miss gaps in sales effectiveness, leaving teams unprepared.

How can founder-led legacies impact scalability?

When processes and documentation are not well-established, it becomes very difficult for the business to grow beyond its initial phase.

Why do teams struggle with achieving steady growth?

It often comes down to a lack of clarity. Teams do not have a clear roadmap for creating consistent and repeatable success.

What issues arise from outdated sales techniques?

Sales leaders sometimes rely on older methods that do not align with modern B2B or B2C strategies, which can hold the team back.

How does insufficient training affect performance?

Nearly 60% of salespeople lack formal sales training. Without strong onboarding and coaching, results can be inconsistent and difficult to sustain.

Why is performance often uneven across teams?

Success tends to concentrate in the hands of a few top performers while the rest of the team struggles to keep up.

…and Deliver a Plan for Growth.

This training addresses identified sales gaps head-on using a targeted, methodical approach.

Evaluate

current sales performance, revealing trends and obstacles.

Identify

performance improvement opportunities by stack-ranking team members.

Train

with tailored sessions that focus on the most critical sales skills.

Analyze

results to ensure lasting impact and determine next steps post-training.

Designed to Get Results. Fast.

Our average sales training engagement focuses on five critical steps to improve sales. The process typically takes place over the course of three days, including one day of on-site training with your sales team.

Day

1

Preparation and gap analysis

    • Sales-related data gathering ahead of customized training
    • Identification of specific sales skills that require reinforcement

Day

2

On-site training

  • One day, onsite session lasting 3-4 hours

Day

3

Recap and recommendations

  • Post-training analysis
  • Recommended next steps to reinforce the sales training

Trust Our Proven Approach

CASE STUDY

A man standing underneath a piece of manufactured heavy machinery

Northeast-based Manufacturing Distributor

With Craig Group’s targeted training, the company transformed its sales approach—unlocking higher order values and outbound momentum.

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why-craig-group

Why Craig Group?

We serve middle market, high-growth companies to fill the talent gaps and supercharge their go-to-market strategies and execute the plan. We scope and scale accordingly, with fully transparent pricing and options for performance-based structure.

Sales Excellence Starts Here.

Book your Sales Excellence Workshop or contact us for more details.