Press
Measuring Wrong Metrics: Why Marketing Becomes the First Cut
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.Read More
How Private Equity Firms Use Digital Marketing For Growth
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.Read More
Marketing from an Investor’s Perspective
Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in.Read More