Summer Craig Featured by Kayo: Growth, Grit, and the New Playbook for Value Creation

Summer Craig Featured by Kayo

Craig Group Founder and CEO Summer Craig was recently featured in Kayo Conference Series’ Community Spotlight, a series highlighting women shaping the private equity ecosystem across Texas.

In the feature, Summer shares her perspective on what it really takes to drive growth in lower-middle-market and private equity-backed businesses. Drawing from her background in marketing, operations, and revenue strategy, she discusses the gap many portfolio companies face between ambitious growth targets and the practical execution required to achieve them.

One of the central themes of the article is that growth is not automatic. While value creation plans often include a growth number, Summer emphasizes that companies also need the systems, talent, data, and hands-on execution required to turn that number into reality.

The article also explores how marketing has evolved into a deeply technology-enabled function, especially as AI accelerates changes in customer research, pricing strategy, sales enablement, and go-to-market execution. For Craig Group, this intersection of strategy, technology, and implementation is central to helping companies build scalable revenue engines.

Summer also shares her perspective on business development, relationship-building, and why Texas — especially Houston — continues to be a strong market for founder-owned and middle-market businesses.

Read the full Kayo Community Spotlight here.

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