Press
Insights from Summer Craig on Private Equity and Value Creation: The Deal Scout Podcast
In a recent episode of The Deal Scout podcast, host Josh Wilson talked with Summer Craig about value creation in PE-backed portfolio companies.Read More
Craig Group Welcomes New Partner Ajay Joshi
Craig Group is proud to welcome new Partner Ajay Joshi to its team of revenue growth advisors for middle-market, private-equity-backed companies.Read More
Family and Business: A Blueprint for Managing Both | Summer Craig on Women Leaders Association Podcast
Women Leaders Association Podcast Guest shared insights and strategies for balancing family life and business success.Read More
ACG’s Growth Summit: Optimizing the Sales Engine
At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.Read More
Driving Organic Growth: Proven Strategies for Success
For private equity firms, driving organic growth within newly acquired portfolio companies is critical.Read More
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable GrowthRead More
Leveraging the Power of Digital Marketing in Health Care
How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers. There are nearly 1 million health care companies in the U.S., making this industry a competitive marketplace where consumers have the advantage. And top of mind for health care consumers is accessibility,…
Read MoreWhy You Need to Align Your Strategy with the Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use…
Read MoreMeasuring Wrong Metrics: Why Marketing Becomes the First Cut
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.Read More
How Private Equity Firms Use Digital Marketing For Growth
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.Read More