Posts by Craig Group
Leak vs. Puddle: Understanding and Solving Growth Challenges
Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking ROI, innovation, and B2B marketing strategies. Oftentimes in business, the problem is obvious to the management team but the source is unclear. In other words,…
Read MoreUnderstand & Optimize Your Customers’ Journey to Conversion
Google’s new data attribution model is a piece of the puzzleRead More
Marcom Awards and Lantern Awards Announce Craig Group As Award Winners
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.Read More
Measuring Wrong Metrics: Why Marketing Becomes the First Cut
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.Read More
What Makes A Good Sales Lead?
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.Read More
How Private Equity Firms Use Digital Marketing For Growth
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.Read More
The Top 3 Things Every B2B Marketer Needs to Do for Success
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.Read More
Specialized Company’s Intelligent Sales Funnel for Growth
Craig Group helped computer vision company Matroid identify and appeal to the industries best suited for their unique productRead More
SEO & SEM Strategies to Grow Your Online Presence & Traffic
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?Read More
How a Growth-Focused Business Supersized Their Impact
Craig Group’s leadership enabled a leading provider of ABA services to reach more families living with autismRead More