Posts by Summer Craig
How B2B Can Navigate the Digital Shift in Data Collection for Success
How is the changing digital advertising landscape impacting how B2B finds and pursues leads? Companies must collect data differently.Read More
Best Practices in Board Reporting: Presenting Sales and Marketing KPIs
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should…Read More
Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom…Read More