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FV Recycling Client Case Study


Mississippi-based FV Recycling provides commercial recycling services to a range of businesses in eight states. In a fiercely competitive market, the company needed to boost web traffic and generate leads. So they turned to Craig Group for some strategic SEO.


We improved on-site and off-site linking, while optimizing their content with a broader range of relevant phrases better suited to Google’s natural language AI. We created new, geographically relevant pages with everything indexed for search recognition. We also optimized and categorized meta content to improve Google properties. Finally, to complement our organic SEO efforts, we launched a paid search campaign.


In just nine months, FV Recycling surpassed its expectations, reaching more people and generating more clicks. Eighty-five branded and non-branded phrases now delivered page-one Google results.



increase in organic search volume


increase in organic conversions


increase in tracked keyword visibility


increase in organic impressions


increase in conversions


average overall search position