Skip to content
713-571-2441
Craig-Group-logo-Horizontal_Black-®
  • Services
    • Catalyst™
    • Ignite™
    • Conduit™
  • About
    • Our People
    • Why Us
    • Our Culture
  • Resources
    • Case Studies
    • Thought Leadership
    • Press
  • Contact
  • Services
    • Catalyst™
    • Ignite™
    • Conduit™
  • About
    • Our People
    • Why Us
    • Our Culture
  • Resources
    • Case Studies
    • Thought Leadership
    • Press
  • Contact

Thought Leadership

Smarter Upselling & Cross-Selling in PE Equity: A 10-Step Framework for Expansion Revenue

By Brian Gustason | July 10, 2025 | 0
Smarter Upselling & Cross-Selling for PE Portcos
A 10-step framework to help PE portcos drive smarter upselling and cross-selling, unlocking efficient growth from the existing customer base.Read More

Build Inside Sales Now – Before Your Growth Strategy Stalls

By Ajay Joshi | June 4, 2025 | 0
inside sales
For private equity firms expanding into new verticals, the ability to generate, qualify, and close leads remotely is essential.Read More

The Role of a Business Growth Advisor in Private Equity Success

By Craig Group | May 29, 2025 | 0
PE Advisor
Business growth advisors can drive private equity success with tailored strategies for improved revenue, efficiency, and scalability.Read More

Why Generic Messaging is Killing Your Sales Pipeline

By Brian Gustason | May 9, 2025 | 0
lead generation
Avoid the pitfalls of generic marketing in your GTM strategy. Learn how the right approach can boost revenue growth and exit valuations.Read More

Tariffs, Turbulence, and the Secret Weapon for Revenue Growth

By Ajay Joshi | April 14, 2025 | 0
Tariffs and volatility challenge mid-market companies. Discover 6 ways to shorten sales cycles, increase revenue, and grow EBITDA.Read More

Sales Acceleration for PE-Backed Firms: The Formula That Works

By Brian Gustason | March 7, 2025 | 0
Sales funnel
PE-backed portfolio companies facing intense growth pressures can’t afford to waste time—they need rapid results.Read More

Bolt-On Acquisitions: Are We Overlooking the Risks?

By Ajay Joshi | February 8, 2025 | 0
Risk Image
Too often, bolt-ons are seen as easy add-ons, but when the integration play isn’t tight, any expected value addition disappears fast.Read More

Avoiding the Headwind: Your PE Growth Q1 Playbook for 2025

By Brian Gustason | January 17, 2025 | 0
Q1 Playbook
Avoid the Q1 growth trap. Actionable strategies for PE-backed companies to stay ahead and succeed in 2025.Read More

Maximize Q4 Sales by Strengthening 3 Critical Areas

By Brian Gustason | November 20, 2024 | 0
Maximize Q4 Sales
It’s the perfect time to revisit and reinforce some of the most impactful strategies to improve conversions and end the year strong.Read More

Rethinking CRO Turnover: A Strategic Approach for Mid-Market Private Equity Firms

By Ajay Joshi | November 7, 2024 | 0
CRO at desk
CRO retention for mid-market PE: align roles, set metrics, foster buy-in, and prioritize process for sustainable growth.Read More
Older Posts »
Footer Logo
  • Services
  • About
  • Resources
  • Contact
Hubspot gold solutions parter badge
Google Partner Logo
Asset 1

Craig Group

5373 W. Alabama St., Suite 422

Houston, Texas 77056

(713) 571-2441

Footer Logo
  • Services
  • About
  • Resources
  • Contact
Hubspot gold solutions parter badge
Asset 1
Google Partner Logo

Craig Group

5373 W. Alabama St., Suite 422

Houston, Texas 77056

(713) 571-2441

© 2025 Craig Group | Privacy Policy | Cookie Policy | All Rights Reserved.

We use cookies to enhance your website experience. Our Privacy Policy outlines how we use your information and how we use cookies on our site to analyze our traffic. By using our site and/or our products, you are agreeing to the policy.