Thought Leadership
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all…Read More
5 Marketing Strategies That Will Set Your Company Up for Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.Read More
Are B2B Streaming TV Ads a Waste of Money? The Pitfalls of CTV Marketing for B2B
In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to…Read More
AVA Digital Awards Announces Craig Group as 2023 Platinum and Gold Award Winner for SEO and Web Campaigns
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.Read More
Houston Expert: 5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will…
Read MoreThree Private Equity Trends
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive."Read More
Leak vs. Puddle: Targeting Audiences for Profitable Growth
Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking ROI, innovation, and B2B marketing strategies. Oftentimes in business, the problem is obvious to the management team but the source is unclear. In other words,…
Read MoreWant to Understand Your Customer’s Journey to Conversion?
Google’s new data attribution model is a piece of the puzzleRead More
Marcom Awards and Lantern Awards Announce Craig Group As Award Winners
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.Read More
Measuring The Wrong Things Makes Marketing The First Investment To Go
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.Read More