Craig Group Wins at the 37th Annual AMA Houston Crystal Awards
With 265 entries and over 80 companies represented at the 37th Annual Houston Crystal Awards,Craig Group wins in the Paid Search Campaign category.
Craig Group, a technology-enabled sales and marketing firm, announces today it is the recipient of an AMA Houston Crystal Award for its work with the Cleburne Independent School District (Cleburne ISD).
The 37th Annual AMA Houston Crystal Awards recognizes Houston’s best and brightest marketers, including professionals within marketing, communications, advertising, design, and public relations.
Craig Group won in the Paid Search Campaign: Small category for its strategic approach to raising awareness about the critical needs facing Cleburne ISD, including student enrollment, employment needs, and the visibility of Cleburne ISD among a competitive educational marketplace.
The paid search campaign targeted three specific audiences: families to recruit to the school district, those looking for employment within the school system, and the community at large. The campaign effectively leveraged paid search and social media to drive traffic to its recruitment pages, including more than 116,000 impressions in Google ads and one million impressions in Facebook ads.
The AMA Houston Crystal Award entries are judged purely on results and led by a panel of judges including marketing thought leaders and educators, CMOs, business owners, AMA Chapter leaders, and authors. These esteemed judges rate a project’s objective, strategy, tactics, and measurable results.
The 2023 Crystal Award winners were announced May 18, 2023, at the Bayou City Event Center under the theme Houston Inspired.
“We are honored to receive an AMA Houston Crystal Award for our strategic work with Cleburne Independent School District,” said Craig Group President Summer Craig. “Our campaign reached our client’s intended audiences, and through our strategic tactics, Craig Group heightened positive awareness of the school district. We are proud to be recognized among Houston’s top marketers for delivering innovative and impactful solutions.”
ABOUT CRAIG GROUP
Craig Marketing Group is a technology-enabled sales and marketing advisory firm specializing in revenue growth for middle-market, private-equity-backed portfolio companies. We work with executive teams to optimize Go-to-Market investments to accelerate growth using novel analytic approaches.
With extensive senior-level experience, Craig Marketing Group delivers a digital-first approach that increases revenue, expands brand footprint, and captures greater market share to position private-equity-backed companies for successful exits.To learn more about Craig Marketing Group and how we can be an expert partner for your B2B sales and marketing needs, please visit https://craigmarketinggroup.com.
ABOUT AMA HOUSTON
AMA Houston is the leading educational information, career-building, and networking resource for Houston’s marketing professionals and has been serving marketing professionals for more than 60 years. AMA Houston is one of the nation’s largest chapters. In 2021, AMA Houston received multiple awards from AMA National including Programming Excellence, Leadership Excellence, and Platinum Club of Continuing Excellence. To learn more about the AMA or to join Houston’s largest marketing professional organization, visit https://www.amahouston.org/
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