Posts Tagged ‘B2B’
How B2B Can Navigate the Digital Shift in Data Collection for Success
How is the changing digital advertising landscape impacting how B2B finds and pursues leads? Companies must collect data differently.Read More
7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.Read More
Back to the Future: Employing the Best in Old and New B2B Marketing Channels
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.Read More
All About Craig Group Marketing Strategist Macie Allen
Craig Group Strategist Macie Allen implements foundational systems and KPIs for marketing and sales performance measurement in line with aggressive business goals.Read More
Why B2B Sales Leads Get Lost in Translation and What to Do About It
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.Read More
Best Practices in Board Reporting: Presenting Sales and Marketing KPIs
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should…Read More
Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom…Read More
Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards
Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.Read More
Cutting Through the Noise to Accelerate Value Creation
As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’Read More
The Evolution of B2B Sales and Marketing: Is AI Part of Your Strategy?
In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation. One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of machines, particularly computer systems, to imitate and perform tasks that typically require human intelligence. This technology includes a wide range of applications such as expert…
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