Posts Tagged ‘marketing expert’
How B2B Can Navigate the Digital Shift in Data Collection for Success
How is the changing digital advertising landscape impacting how B2B finds and pursues leads? Companies must collect data differently.Read More
Takeaways from ACG’s Growth Summit on Optimizing the Sales Engine
At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.Read More
Microsoft Money feature: Summer Craig and Craig Group’s Advisory Approach to Sustainable Growth For Portfolio Companies
For private equity firms, driving organic growth within newly acquired portfolio companies is critical.Read More
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable GrowthRead More
7 Reasons CEOs Leverage a Proven Sales and Marketing Consultant for Accelerated Business Impact
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.Read More
Back to the Future: Employing the Best in Old and New B2B Marketing Channels
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.Read More
The Missing Element of Go-To-Market Strategy: Maximizing B2B Growth Through Verticalization
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.Read More
Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.Read More
Why B2B Sales Leads Get Lost in Translation and What to Do About It
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.Read More
Best Practices in Board Reporting: Presenting Sales and Marketing KPIs
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should…Read More