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Fixing the Sales Foundation: From Missed Targets to Market Momentum

By Craig Group | June 5, 2025
When growth flatlined for this PE-backed industrial equipment rental provider, Craig Group stepped in to overhaul their go-to-market engine. With clarified ICPs, sharper messaging,…

Build Inside Sales Now – Before Your Growth Strategy Stalls

By Ajay Joshi | June 4, 2025
For private equity firms expanding into new verticals, the ability to generate, qualify, and close leads remotely is essential.

The Role of a Business Growth Advisor in Private Equity Success

By Craig Group | May 29, 2025
Business growth advisors can drive private equity success with tailored strategies for improved revenue, efficiency, and scalability.

Enersponse: Cracking the Code to New Market Growth

By Craig Group | May 27, 2025
In a market dominated by larger competitors, Enersponse needed sharper strategy and smarter segmentation to accelerate growth. Craig Group delivered a data-driven roadmap—uncovering untapped…

Why Generic Messaging is Killing Your Sales Pipeline

By Craig Group | May 9, 2025
Avoid the pitfalls of generic marketing in your GTM strategy. Learn how the right approach can boost revenue growth and exit valuations.

From Stagnation to Surge: How a Northeast Manufacturer Transformed Sales Outcomes

By Craig Group | May 7, 2025
Discover how a manufacturing distributor boosted order values and outbound performance with targeted, practical training from Craig Group. Learn how customized playbooks, live sessions,…

Tariffs, Turbulence, and the Secret Weapon for Revenue Growth

By Ajay Joshi | April 14, 2025
Tariffs and volatility challenge mid-market companies. Discover 6 ways to shorten sales cycles, increase revenue, and grow EBITDA.

Creating a Value Creation Plan for Private Equity Portfolio Companies

By Craig Group | April 1, 2025
Learn how private equity-backed portfolio companies boost ROI through a focused value creation plan and expert execution.

Craig Group at ACG New York’s 17th Annual Healthcare Conference

By Craig Group | March 27, 2025
Craig Group participated in the 2025 ACG New York Healthcare Conference, where Summer Craig moderated a panel on value creation strategies.