Employee Spotlight
All About Matt Hoffpauir
With a background in graphic design, Matt Hoffpauir’s journey into the world of SEO began when he built one of the first corporate websites for Sundowner Trailer’s Texas division in the late ’90s. Soon the website was generating more sales than the company’s print advertisements and other traditional advertising, drawing notice from his colleagues and…
All About Debbie Weinstein
Craig Group, Marketing Strategist It was a social research class at UT Austin that sparked Debbie Weinstein’s interest in marketing research and consumer insights. “We had to work on a research project that involved interviewing people on campus and analyzing the results,” she said. “I enjoyed the process of understanding why people make certain choices…