Employee Spotlight

With a background in graphic design, Matt Hoffpauir’s journey into the world of SEO began when he built one of the first corporate websites for Sundowner Trailer’s Texas division in the late ’90s. Soon the website was generating more sales than the company’s print advertisements and other traditional advertising, drawing notice from his colleagues and…

Craig Group, Marketing Strategist It was a social research class at UT Austin that sparked Debbie Weinstein’s interest in marketing research and consumer insights.  “We had to work on a research project that involved interviewing people on campus and analyzing the results,” she said. “I enjoyed the process of understanding why people make certain choices…

Summer Craig's history of digital advertising framed her decision to start The Craig Group in 2019 to help companies solve problems through marketing.

Libby Covington joined Craig Group in July 2020 in order to use her expertise to help private equity backed companies grow revenue and profitability.

Tricia Eaton serves as Craig Group’s Vice President, joining the team in March of 2020.