Posts Tagged ‘featured in’
Driving Organic Growth: Proven Strategies for Success
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
B2B vs. B2C Marketing: Understanding the Key Differences
When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the process of evaluating B2B data differs significantly from that of B2C. B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions. Unlike B2C,…
Read MoreLeveraging the Power of Digital Marketing in Health Care
How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers. There are nearly 1 million health care companies in the U.S., making this industry a competitive marketplace where consumers have the advantage. And top of mind for health care consumers is accessibility,…
Read MoreFive Strategies for CRO Success
Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational structures where various groups are responsible for revenue, the CRO takes responsibility for the oversight and coordination of all revenue-related functions. The CRO is hired to be a change agent…
Read MoreWhy You Need to Align Your Strategy with the Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use…
Read More5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will…
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