Business Growth Thought Leadership
Why Focus Is the Most Underrated Go-To-Market Advantage in 2026
PE-backed companies that win in 2026 do fewer things exceptionally well. Learn why GTM focus drives faster execution and better results.
How PE-Backed CROs and CS Leaders Fix Net Revenue Retention Fast: Territory Discipline + Time-to-Value
Learn how PE-backed companies improve net revenue retention by aligning sales and customer success on territory discipline and faster time-to-value.
Why Pipeline Quality Beats Lead Volume: The January Moves Marketing and Sales Can’t Afford to Skip
Most marketing and sales teams optimize for volume, and waste budget. Here’s how GTM teams reset ICP, improve win rates, and scale revenue.
Craig Group Conduit™: See Your Growth Options Before You Commit
Model your growth options before you commit. Conduit™ shows how GTM levers impact revenue, profit, and risk so you invest with confidence.
Craig Group Ignite™: Turning Strategy Into Revenue
You’ve got the plan. Now you need execution. Ignite™ delivers sales, marketing, and ops systems that turn strategy into compounding revenue growth.
Craig Group Catalyst™: The Foundation That Makes Growth Possible
Craig Group Catalyst™ turns complexity into clarity. In just 4–8 weeks, get a revenue roadmap built to scale, de-risk exits, and drive sustainable growth.
PE Growth TAILWIND: Why Building An Expertise Premium Will Accelerate Your Growth In 2026
In B2B, experts win. Position your company as the go-to authority drives faster growth, higher margins, and stronger PE exit multiples.
The Hidden Valuation Killer Lurking in Your Portfolio Company’s Sales Process
Founder-led sales can slash exit valuation. A GTM Exit‑Readiness Assessment de‑risks revenue and proves repeatable, scalable growth.
Why Your MQLs Aren’t Converting: 3 Reasons (And What To Do About It in Q1)
Marketing is generating leads, but Sales isn’t converting them. Learn why your MQLs fail and how to align for better conversion in Q1.
We speak your language.
Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.
