Business Growth Thought Leadership

CRO or CRM

The Dilemma: Hire Revenue Leader or Build Infrastructure First?

By Ajay Joshi | August 4, 2025
CRO or infrastructure first? Learn a smarter approach to scaling revenue and setting your next sales leader up to win.
Smarter Upselling & Cross-Selling for PE Portcos

Smarter Upselling & Cross-Selling in PE Equity: A 10-Step Framework for Expansion Revenue

By Brian Gustason | July 10, 2025
A 10-step framework to help PE portcos drive smarter upselling and cross-selling, unlocking efficient growth from the existing customer base.
inside sales

Build Inside Sales Now – Before Your Growth Strategy Stalls

By Ajay Joshi | June 4, 2025
For private equity firms expanding into new verticals, the ability to generate, qualify, and close leads remotely is essential.
PE Advisor

The Role of a Business Growth Advisor in Private Equity Success

By Craig Group | May 29, 2025
Business growth advisors can drive private equity success with tailored strategies for improved revenue, efficiency, and scalability.
lead generation

Why Generic Messaging is Killing Your Sales Pipeline

By Brian Gustason | May 9, 2025
Avoid the pitfalls of generic marketing in your GTM strategy. Learn how the right approach can boost revenue growth and exit valuations.

Tariffs, Turbulence, and the Secret Weapon for Revenue Growth

By Ajay Joshi | April 14, 2025
Tariffs and volatility challenge mid-market companies. Discover 6 ways to shorten sales cycles, increase revenue, and grow EBITDA.
value creation plan

Creating a Value Creation Plan for Private Equity Portfolio Companies

By Craig Group | April 1, 2025
Learn how private equity-backed portfolio companies boost ROI through a focused value creation plan and expert execution.
Sales funnel

Sales Acceleration for PE-Backed Firms: The Formula That Works

By Brian Gustason | March 7, 2025
PE-backed portfolio companies facing intense growth pressures can’t afford to waste time—they need rapid results.
digital marketing

How Private Equity Portcos Can Drive ROI Through Digital Marketing

By Craig Group | February 20, 2025
Boost your portco's ROI with digital marketing strategies and learn how Craig Group can help create value for your portfolio.

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.