Thought Leadership

AVA Digital Awards Announces Craig Group as 2023 Platinum and Gold Award Winner for SEO and Web Campaigns

By Craig Group | January 23, 2023
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work. Read More

Houston Expert: 5 Marketing Musts for Business Growth Plans in 2023

By Craig Group | January 23, 2023

All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are…

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private equity, marketing trends, B2B

Three Private Equity Trends

By Craig Group | December 12, 2022
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive." Read More

Leak vs. Puddle: Targeting Audiences for Profitable Growth

By Craig Group | December 12, 2022

Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed…

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Want to Understand Your Customer’s Journey to Conversion?

By Craig Group | December 5, 2022
Google’s new data attribution model is a piece of the puzzle Read More

Marcom Awards and Lantern Awards Announce Craig Group As Award Winners

By Craig Group | December 5, 2022
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner. Read More

Measuring The Wrong Things Makes Marketing The First Investment To Go

By Craig Group | October 31, 2022
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true. Read More

What Makes A Good Sales Lead?

By Craig Group | September 12, 2022
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same. Read More

Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster

By Craig Group | August 29, 2022
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation. Read More

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.