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Five Strategies for CRO Success

By Craig Group | August 18, 2023

Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional…

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Craig Group Wins at the 37th Annual AMA Houston Crystal Awards 

By Craig Group | June 12, 2023
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient… Read More

Houston Expert: Why You Need to Align Your Strategy with Your Buyer’s Journey

By Craig Group | May 24, 2023

Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators,…

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Increasing Visibility and Generating Leads Through a Strategic SEO Campaign

By Craig Group | May 19, 2023
Craig Group helped FV Recycling identify areas to draw larger site traffic without the use of paid ads. Read More

Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign

By Craig Group | May 9, 2023
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient… Read More

Sales and Pricing Strategies for Value Creation

By Craig Group | May 3, 2023
Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben… Read More

Marketing to Meet Investor Expectations

By Craig Group | April 14, 2023
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals,… Read More

Digital Marketing Primer for Private Equity Firms

By Craig Group | March 8, 2023
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all… Read More
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5 Marketing Strategies That Will Set Your Company Up for Success in 2023

By Craig Group | February 22, 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales. Read More

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.