Business Growth Thought Leadership
Craig Group Wins at the 37th Annual AMA Houston Crystal Awards
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of a digital marketing award from…
Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of a digital marketing award from…
Sales and Pricing Strategies to Drive Value Creation
Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben Humphreys, senior operating executive at Monomoy…
Marketing to Meet Investor Expectations
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals, and more. Here are some insights…
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all the companies in their portfolio.
5 Marketing Strategies to Drive Business Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.
Are B2B Streaming TV Ads a Waste of Money?
In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to a lot more content. And a…
Craig Group Wins 2023 Platinum & Gold AVA Awards
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.
5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their…
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.