Business Growth Thought Leadership
Best Practices in Board Reporting KPIs
4 Key Revenue Growth Strategies to Boost Profitability
Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards
Cutting Through the Noise to Accelerate Value Creation
The Evolution of B2B Sales and Marketing: Is AI the Future?
In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation. One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of…
B2B vs. B2C Marketing: Understanding the Key Differences
When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the…
Five Strategies for CRO Success
Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational structures where various groups are…
Craig Group Wins at the 37th Annual AMA Houston Crystal Awards
Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.