Business Growth Thought Leadership

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Back to the Future: Employing the Best in Old and New B2B Marketing Channels

By Craig Group | April 2, 2024
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.
Revenue Growth Meeting

The Missing Element of Go-to-Market Strategy

By Craig Group | March 11, 2024
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.
Meeting with the CRO

Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months

By Craig Group | February 27, 2024
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.
Sales and Marketing Meeting

How to Boost Conversion Rates for B2B Sales Leads

By Craig Group | February 23, 2024
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.
People at board meeting

Best Practices in Board Reporting KPIs

By Summer Craig | January 16, 2024
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see.
Revenue Growth Strategy Meeting

4 Key Revenue Growth Strategies to Boost Profitability

By Summer Craig | January 9, 2024
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.

Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards 

By Craig Group | November 21, 2023
Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.

Cutting Through the Noise to Accelerate Value Creation

By Craig Group | October 10, 2023
As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’
digital marketing connections

The Evolution of B2B Sales and Marketing: Is AI the Future?

By Craig Group | October 2, 2023

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of…

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.