Thought Leadership

Meeting with the CRO

Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months

By Craig Group | February 27, 2024
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.
Sales and Marketing Meeting

Why B2B Sales Leads Get Lost in Translation and What to Do About It

By Craig Group | February 23, 2024
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.
People at board meeting

Best Practices in Board Reporting: Presenting Sales and Marketing KPIs

By Summer Craig | January 16, 2024
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see.
Revenue Growth Strategy Meeting

Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024

By Summer Craig | January 9, 2024
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.

Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards 

By Craig Group | November 21, 2023
Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.

Cutting Through the Noise to Accelerate Value Creation

By Craig Group | October 10, 2023
As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’
digital marketing connections

The Evolution of B2B Sales and Marketing: Is AI Part of Your Strategy?

By Craig Group | October 2, 2023

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of…

digital marketing b2b

Business to Business (B2B) vs. Business to Consumer (B2C) Data Analysis: Implications for B2B Marketing and Sales Strategies

By Craig Group | September 20, 2023

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the…

Craig Group remote digital marketing work at home

Five Strategies for CRO Success

By Craig Group | August 18, 2023

Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational structures where various groups are…

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.

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