Thought Leadership
Craig Group Wins at the 37th Annual AMA Houston Crystal Awards
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of… Read More
Houston Expert: Why You Need to Align Your Strategy with Your Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the…
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Increasing Visibility and Generating Leads Through a Strategic SEO Campaign
Craig Group helped FV Recycling identify areas to draw larger site traffic without the use of paid ads. Read More
Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of… Read More
Sales and Pricing Strategies for Value Creation
Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben Humphreys,… Read More
Marketing to Meet Investor Expectations
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals, and… Read More
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all the… Read More
5 Marketing Strategies That Will Set Your Company Up for Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales. Read More
Are B2B Streaming TV Ads a Waste of Money? The Pitfalls of CTV Marketing for B2B
In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to a… Read More
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.