Business Growth Thought Leadership
Unlocking Revenue Growth Through Strategic Data Integration
Are you making the most of third-party data to ramp up sales? If not, it's time to reconsider your approach.
7 Reasons CEOs Leverage Sales & Marketing Consultants
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.
Back to the Future: Employing the Best in Old and New B2B Marketing Channels
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.
The Missing Element of Go-to-Market Strategy
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.
Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.
How to Boost Conversion Rates for B2B Sales Leads
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.
Best Practices in Board Reporting KPIs
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see.
4 Key Revenue Growth Strategies to Boost Profitability
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.
Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards
Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.