Thought Leadership
Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024
All About Jordan Scott
Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards
Cutting Through the Noise to Accelerate Value Creation
The Evolution of B2B Sales and Marketing: Is AI Part of Your Strategy?
In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation. One such adoption is Artificial Intelligence, also known as AI,…
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Business to Business (B2B) vs. Business to Consumer (B2C) Data Analysis: Implications for B2B Marketing and Sales Strategies
When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in…
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Leveraging the Power of Digital Marketing in Health Care
How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage…
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Five Strategies for CRO Success
Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional…
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All About Matt Hoffpauir
With a background in graphic design, Matt Hoffpauir’s journey into the world of SEO began when he built one of the first corporate websites…
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.