Thought Leadership

Sales and Marketing Meeting

Why B2B Sales Leads Get Lost in Translation and What to Do About It

By Chris d'Eon | February 23, 2024
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions. Read More
People at board meeting

Best Practices in Board Reporting: Presenting Sales and Marketing KPIs

By Summer Craig | January 16, 2024
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should… Read More
Revenue Growth Strategy Meeting

Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024

By Summer Craig | January 9, 2024
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom… Read More

All About Jordan Scott

By Craig Group | December 13, 2023
Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients Read More

Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards 

By Craig Group | November 21, 2023
Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards. Read More

Cutting Through the Noise to Accelerate Value Creation

By Craig Group | October 10, 2023
As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’ Read More
digital marketing connections

The Evolution of B2B Sales and Marketing: Is AI Part of Your Strategy?

By Craig Group | October 2, 2023

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI,…

Read More
digital marketing b2b

Business to Business (B2B) vs. Business to Consumer (B2C) Data Analysis: Implications for B2B Marketing and Sales Strategies

By Craig Group | September 20, 2023

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in…

Read More
digital marketing in healthcare

Leveraging the Power of Digital Marketing in Health Care

By Craig Group | September 2, 2023

How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage…

Read More

We speak your language.

Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.