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Employee Spotlight

All About Craig Group Web Developer Nick Sergent

By Craig Group | June 19, 2024 | 0

Sergent works closely with Craig Group’s B2B and B2B clients on a number of components of their GTM campaigns.Read More

All About Craig Group Graphic Designer Wendy Macomber

By Craig Group | June 19, 2024 | 0

With her sharp eye for design and knack for finding inspiration everywhere, Macomber elevates the go-to-market campaigns of Craig Group’s clients.Read More

All About Craig Group Marketing Strategist Macie Allen

By Craig Group | March 21, 2024 | 0

Macie Allen, Craig Group Marketing Strategist

Craig Group Strategist Macie Allen implements foundational systems and KPIs for marketing and sales performance measurement in line with aggressive business goals.Read More

All About Jordan Scott

By Craig Group | December 13, 2023 | 0

Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients.Read More

All About Summer Craig

By Craig Group | April 29, 2022 | 0

Summer Craig's history of digital advertising framed her decision to start The Craig Group in 2019 to help companies solve problems through marketing.Read More

All About Libby Covington

By Craig Group | April 7, 2022 | 0

Libby Covington joined Craig Group in July 2020 in order to use her expertise to help private equity backed companies grow revenue and profitability.Read More

All About Tricia Eaton

By Craig Group | June 16, 2021 | 0

Tricia Eaton serves as Craig Group’s Vice President, joining the team in March of 2020.Read More

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Craig Group
5373 W. Alabama St., Suite 422
Houston, Texas 77056

(713) 571-2441

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Scott Hackett

Partner - Business Development

Scott Hackett brings extensive expertise in go-to-market (GTM) strategy, revenue operations, and private equity partnerships. With over a decade of experience partnering with C-suite executives and portfolio company leadership, he has advised on a wide range of growth initiatives—enhancing commercial effectiveness, unlocking new revenue opportunities, and delivering measurable impact across the value-creation lifecycle.

Hackett most recently served as Principal in the Private Equity Practice at SBI, The Growth Advisory, where he partnered with leading private equity firms and portfolio companies on GTM strategy, commercial diligence, and value-creation initiatives. In this capacity, he served as a trusted advisor on inbound GTM best-practice requests, led SBI’s Private Equity Help Desk—advising 250+ executives across 75+ portfolio companies—and completed 20+ due-diligence engagements with comprehensive financial modeling and strategic recommendations. His performance earned him SBI’s 2022 Full Potential Value Award.

Prior to SBI, Hackett held leadership roles in revenue operations and strategy at high-growth SaaS companies, including Zappi, where he helped redesign the sales process and organizational structure, resulting in a 40%+ increase, and Forrester Research, where he managed the annual $400 million quota-setting process and was selected for the Emerging Sales Leader Program. He began his career in professional services with KPMG and BerryDunn, developing deep financial acumen and client advisory skills.

Hackett’s combination of private equity expertise, revenue operations leadership, and finance background enables him to engage effectively with investment professionals, operating partners, and portfolio company executives. His ability to synthesize complex value propositions—and communicate them to both financial and operational stakeholders—positions him well to drive business development within the PE ecosystem.

Hackett holds an MBA from Boston College’s Carroll School of Management, a Bachelor of Science from Stonehill College, and is a Certified Public Accountant in Maine.

Brian Gustason

Partner

Brian Gustason is a seasoned Operating Executive and Sales Strategist with extensive private equity, B2B sales leadership, and revenue-growth consulting experience. With a track record of success in driving EBITDA growth and transformation, Brian has demonstrated expertise in crafting innovative solutions and orchestrating impactful change across diverse PE-backed companies.

Brian has led the development of a multi-factor acquisition-prioritization tool, empowering private equity-backed companies to make strategic acquisition decisions with precision. His facilitation of strategic planning discussions with the Board of Directors and adeptness in client profitability-segmentation analyses underscore his ability to enhance strategic focus and drive profitable growth.

Also, Brian has experience with transformative projects, including client profitability-segmentation analyses supporting price increases for B2B firms, EBITDA improvement analysis and workstream development, leading sales process evaluation & redesign, sales playbook development, training and change management for sales/marketing teams, developing cross-sell/upsell strategies, processes, training and change management programs, and coaching sales leadership teams on sales forecasting & improving sales conversion rates.

In B2B Executive & Sales Leadership roles, Brian exhibited exemplary leadership, overseeing diverse sales teams and driving exponential growth. His strategic vision manifested in collaborative sales and marketing initiatives, internal role redesigns, and the incorporation of various sales methodologies into client training programs, resulting in enhanced sales effectiveness and revenue generation.

Brian holds a BS in Economics from The Wharton School, University of Pennsylvania, and an MBA from Oxford University (UK). Additionally, Brian is a Certified Revenue Architect (Winning By Design) as well as a Certified Board Director (NACD.US).

Ajay Joshi

Partner

Approachable. Strategic. Collaborative. Results Oriented.

Craig Group Partner Ajay Joshi is a seasoned revenue operations consultant with over 20 years of experience enhancing operational and financial performance across sales, marketing, operations, and technology. His expertise spans over 20 industries, with a strong focus on private equity-backed firms in the SaaS, manufacturing, and industrial services sectors.

Ajay’s background includes senior leadership positions at Johnson Matthey, where he led large-scale operations in aerospace, medical devices, and automotive industries. A sought-after consultant, Ajay has successfully guided numerous clients through significant revenue operations improvements, earning a reputation as a hands-on change agent.

He holds a Bachelor of Engineering in Mechanical Engineering from COEP Technological University, a Master’s in Mechanical Engineering from the University of Texas at Austin, and a Master’s in Technology Management from The Wharton School at the University of Pennsylvania.

In addition to his consulting work, he serves as Chair of the Entrepreneur Circle for the Wharton Club of Southern California and mentors startups at USC’s Viterbi Startup Garage.

Ajay’s focus on getting real results and his adaptable leadership style make him a trusted partner for organizations aiming to grow and a core asset to Craig Group.

Tricia Eaton

Vice President

Joining Craig Group in 2020, Vice President Tricia Eaton is an integral part of the company's remarkable growth and client-focused approach. A graduate of the creative advertising program at The University of Texas in Austin, Eaton has a track record of driving innovative and strategic brand awareness as well as revenue focused initiatives.

Her focus on the synergy between advertising and its resonance with consumers led her to a pivotal role at Starcom in Chicago, managing the $3 billion General Motors account during the digital industry's infancy. Beyond her digital expertise, Eaton has an extensive background in traditional media. From overseeing multicultural media for General Motors to managing Verizon Telecom's evolving media strategy, Eaton's strategic problem-solving approach is an asset.

Additionally, Tricia serves an operations role at Craig Group - streamlining processes, allocating resources effectively, contributing to strategic planning, and ensuring cross-functional collaboration.

Outside work, Eaton balances family life with a passion for photography and community involvement.

Summer Craig

Managing Partner at Craig Group

Summer Craig is a respected commercial leader and LMM growth expert with a background leading change management and GTM strategies for both Fortune 500 and PE-backed high growth companies.

Her resume includes guiding paid media strategy following global M&As as well as steering strategic growth at HomeAway.com (later VRBO) during the completion of a successful IPO, gaining experience at two major agency holding companies (Omnicom and Publicis), and overseeing marketing and operations at one of the largest privately held distributorships under the Toyota brand.

In 2019, Summer founded Craig Group to lead portfolio companies through pivotal moments of scaled growth with data-driven sales, marketing, and customer success advisory and implementation. Her strategic vision and expertise in marketing, advertising, and behavioral economics shepherd PE-backed companies through cultural shifts and business reorganizations, generating revenue lift and operational improvements.

Summer is a dynamic partner for PE portfolio companies and proudly serves as a board observer or in a board advisory capacity for many Craig Group clients.

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