Business Growth Resources

Expertise premium in PE

PE Growth TAILWIND: Why Building An Expertise Premium Will Accelerate Your Growth In 2026

In B2B, experts win. Position your company as the go-to authority drives faster growth, higher margins, and stronger PE exit multiples.

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A power plant in a valley with steam billowing out of its stacks.

Case Study: Driving Growth Through an Outsourced Marketing Engine

Craig Group elevated deep technical expertise into market-facing impact by building a scalable content engine, launching targeted outbound programs, and enabling sales with consistent tools and clear ROI visibility. The result was stronger authority, measurable performance gains, and a modern commercial foundation built to scale across complex, regulated markets.

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Exit readiness

The Hidden Valuation Killer Lurking in Your Portfolio Company’s Sales Process

Founder-led sales can slash exit valuation. A GTM Exit‑Readiness Assessment de‑risks revenue and proves repeatable, scalable growth.

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Marketing MQLs

Why Your MQLs Aren’t Converting: 3 Reasons (And What To Do About It in Q1)

Marketing is generating leads, but Sales isn’t converting them. Learn why your MQLs fail and how to align for better conversion in Q1.

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Brett Baucum and Summer Craig

Anatomy of a Deal: Inside a Rapid Lower Middle Market Success Story

At the recent Houston Smart Business Dealmakers conference, panelists walked through the entire lifecycle of the Kobus Pipe Puller transaction.

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Buyer Perception

PE Growth HEADWIND: How This Damaging Buyer Perception Is Killing Your Growth Potential & Exit Multiples

Strategic partner or tactical vendor? Your positioning directly impacts retention, expansion, and exit multiples in PE-backed companies.

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Conduit™ Dashboard

Craig Group Expands Conduit™: Board-Ready Scenario Planning, On Demand

Conduit™ expands beyond forecasting to strategic scenario planning. Early users see 10-15% growth and hidden EBITDA gains.

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Revenue Reality

When Forecasts Fall Apart: Building Revenue Reality in PE-Backed Companies

Fix broken sales forecasts with a data-driven growth framework that aligns process, accountability, and ROI in PE-backed businesses.

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Board Meeting

The $500K Wake-Up Call: When Sales Investments Don’t Move the Needle

Avoid wasted sales spend. Learn how to diagnose failing sales investments early and turn strategy into measurable ROI.

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