Observations, insights, and revelations

Revenue Growth Strategy Meeting

Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024

Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.
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All About Jordan Scott

Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients
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Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards 

Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.
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Cutting Through the Noise to Accelerate Value Creation

As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’
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digital marketing connections

The Evolution of B2B Sales and Marketing: Is AI Part of Your Strategy?

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of machines, particularly computer systems, to imitate and perform tasks that typically require human intelligence.  This technology includes a wide range of applications such as expert…

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digital marketing b2b

Business to Business (B2B) vs. Business to Consumer (B2C) Data Analysis: Implications for B2B Marketing and Sales Strategies

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the process of evaluating B2B data differs significantly from that of B2C. B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions. Unlike B2C,…

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digital marketing in healthcare

Leveraging the Power of Digital Marketing in Health Care

How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers. There are nearly 1 million health care companies in the U.S., making this industry a competitive marketplace where consumers have the advantage. And top of mind for health care consumers is accessibility,…

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Craig Group remote digital marketing work at home

Five Strategies for CRO Success

Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational structures where various groups are responsible for revenue, the CRO takes responsibility for the oversight and coordination of all revenue-related functions.  The CRO is hired to be a change agent…

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Craig Group Wins at the 37th Annual AMA Houston Crystal Awards 

Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of a digital marketing award from the Association of Marketing and Communication Professionals (AMCP).
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