Observations, insights, and revelations
Back to the Future: Employing the Best in Old and New B2B Marketing Channels
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.
All About Craig Group Marketing Strategist Macie Allen
Craig Group Strategist Macie Allen implements foundational systems and KPIs for marketing and sales performance measurement in line with aggressive business goals.
The Missing Element of Go-To-Market Strategy: Maximizing B2B Growth Through Verticalization
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.
Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.
Why B2B Sales Leads Get Lost in Translation and What to Do About It
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.
Best Practices in Board Reporting: Presenting Sales and Marketing KPIs
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see.
Revenue Growth Strategies for Success in a Tough Deal Market: 4 Key Moves to Boost Profitability in 2024
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.
All About Jordan Scott
Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients.
Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards
Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.