Observations, insights, and revelations

Houston Expert: Why You Need to Align Your Strategy with Your Buyer’s Journey

Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use…

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Increasing Visibility and Generating Leads Through a Strategic SEO Campaign

Craig Group helped FV Recycling identify areas to draw larger site traffic without the use of paid ads.
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Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign

Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of a digital marketing award from the Association of Marketing and Communication Professionals (AMCP).
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Sales and Pricing Strategies for Value Creation

Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben Humphreys, senior operating executive at Monomoy Capital Partners; Tracy Burzycki, an operating partner focused on commercial excellence with Apollo Global Management; and Zorian Rotenberg, an operating partner focused on go to…
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Marketing to Meet Investor Expectations

The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals, and more. Here are some insights into marketing from an investment perspective to help middle market companies think about their approach to growth.
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Digital Marketing Primer for Private Equity Firms

As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all the companies in their portfolio.
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5 Marketing Strategies That Will Set Your Company Up for Success in 2023

It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.
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Are B2B Streaming TV Ads a Waste of Money? The Pitfalls of CTV Marketing for B2B

In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to a lot more content. And a lot more advertising opportunities.
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AVA Digital Awards Announces Craig Group as 2023 Platinum and Gold Award Winner for SEO and Web Campaigns

Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.
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