Business Growth Resources

Meeting with the CRO

Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months

Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.

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Sales and Marketing Meeting

How to Boost Conversion Rates for B2B Sales Leads

Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.

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People at board meeting

Best Practices in Board Reporting KPIs

Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see.

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Revenue Growth Strategy Meeting

4 Key Revenue Growth Strategies to Boost Profitability

Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.

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Recycling an Established Brand – CD Scrap Metal

Recycling an established brand Targeted digital marketing strategy builds on legacy without scrapping it Are You Ready To Grow Your Revenue And Your Expectations? Change takes initiative. Let’s get the ball rolling by reaching out and telling us about yourself, your challenges and your goals. Let’s talk > Challenge Following its acquisition, C&D Scrap Metal…

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All About Jordan Scott

Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients.

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Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards 

Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.

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Cutting Through the Noise to Accelerate Value Creation

As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’

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digital marketing connections

The Evolution of B2B Sales and Marketing: Is AI the Future?

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of machines, particularly computer systems, to imitate and perform tasks that typically require human intelligence.  This technology includes a wide range of applications such as expert…

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