Observations, insights, and revelations
Want to Understand Your Customer’s Journey to Conversion?
Google’s new data attribution model is a piece of the puzzle
Marcom Awards and Lantern Awards Announce Craig Group As Award Winners
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.
Measuring The Wrong Things Makes Marketing The First Investment To Go
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.
What Makes A Good Sales Lead?
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.
Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.
Top 3 Things Every B2B Marketer Needs To Do
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.
Specialized Company Wanted A More Intelligent Sales Funnel
Craig Group helped computer vision company Matroid identify and appeal to the industries best suited for their unique product
SEO & SEM Strategies That Will Grow Your Online Presence
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?
A Growth-Focused Business Wanted To Supersize Their Impact
Craig Group’s leadership enabled a leading provider of ABA services to reach more families living with autism