Business Growth Resources
Five Strategies for CRO Success
Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational structures where various groups are responsible for revenue, the CRO takes responsibility for the oversight and coordination of all revenue-related functions. The CRO is hired to be a change agent…
Craig Group Wins at the 37th Annual AMA Houston Crystal Awards
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of a digital marketing award from the Association of Marketing and Communication Professionals (AMCP).
Why You Need to Align Your Strategy with the Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use…
Increasing Visibility and Generating Leads Through a Strategic SEO Campaign
Craig Group helped FV Recycling identify areas to draw larger site traffic without the use of paid ads.
Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of a digital marketing award from the Association of Marketing and Communication Professionals (AMCP).
Sales and Pricing Strategies to Drive Value Creation
Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben Humphreys, senior operating executive at Monomoy Capital Partners; Tracy Burzycki, an operating partner focused on commercial excellence with Apollo Global Management; and Zorian Rotenberg, an operating partner focused on go to…
Marketing to Meet Investor Expectations
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals, and more. Here are some insights into marketing from an investment perspective to help middle market companies think about their approach to growth.
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all the companies in their portfolio.
5 Marketing Strategies to Drive Business Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.