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B2B vs. B2C Marketing: Understanding the Key Differences
When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in…
Leveraging the Power of Digital Marketing in Health Care
How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage…
Five Strategies for CRO Success
Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional…
Craig Group Wins at the 37th Annual AMA Houston Crystal Awards
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient…
Why You Need to Align Your Strategy with the Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators,…
Increasing Visibility and Generating Leads Through a Strategic SEO Campaign
Craig Group helped FV Recycling identify areas to draw larger site traffic without the use of paid ads.
Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient…
Sales and Pricing Strategies to Drive Value Creation
Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben…
Marketing to Meet Investor Expectations
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals,…
