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Measuring Wrong Metrics: Why Marketing Becomes the First Cut
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.
What Makes A Good Sales Lead?
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.
How Private Equity Firms Use Digital Marketing For Growth
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.
The Top 3 Things Every B2B Marketer Needs to Do for Success
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.
Specialized Company’s Intelligent Sales Funnel for Growth
Craig Group helped computer vision company Matroid identify and appeal to the industries best suited for their unique product
SEO & SEM Strategies to Grow Your Online Presence & Traffic
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?
How a Growth-Focused Business Supersized Their Impact
Craig Group’s leadership enabled a leading provider of ABA services to reach more families living with autism
Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship
With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD & the HHIC Showcased Measurable Marketing Results & Creativity
Marketing from an Investor’s Perspective
Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in.
