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All About Craig Group Web Developer Nick Sergent
Sergent works closely with Craig Group’s B2B and B2B clients on a number of components of their GTM campaigns.
ACG’s Growth Summit: Optimizing the Sales Engine
At the ACG Growth Summit in Dallas, industry leaders gathered to discuss strategies for optimizing the sales engine—with process, systems and people.
Driving Organic Portfolio Company Revenue Growth: Proven Strategies for Success
For private equity firms, driving organic growth within newly acquired portfolio companies is critical.
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable Growth
Unlocking Revenue Growth Through Strategic Data Integration
Are you making the most of third-party data to ramp up sales? If not, it's time to reconsider your approach.
7 Reasons CEOs Leverage Sales & Marketing Consultants
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.
Back to the Future: Employing the Best in Old and New B2B Marketing Channels
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.
All About Craig Group Marketing Strategist Macie Allen
Craig Group Strategist Macie Allen implements foundational systems and KPIs for marketing and sales performance measurement in line with aggressive business goals.
The Missing Element of Go-to-Market Strategy
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.
