Business Growth Thought Leadership

inside sales

Build Inside Sales Now – Before Your Growth Strategy Stalls

By Ajay Joshi | June 4, 2025
For private equity firms expanding into new verticals, the ability to generate, qualify, and close leads remotely is essential.
PE Advisor

The Role of a Business Growth Advisor in Private Equity Success

By Craig Group | May 29, 2025
Business growth advisors can drive private equity success with tailored strategies for improved revenue, efficiency, and scalability.
lead generation

Why Generic Messaging is Killing Your Sales Pipeline

By Brian Gustason | May 9, 2025
Avoid the pitfalls of generic marketing in your GTM strategy. Learn how the right approach can boost revenue growth and exit valuations.

Tariffs, Turbulence, and the Secret Weapon for Revenue Growth

By Ajay Joshi | April 14, 2025
Tariffs and volatility challenge mid-market companies. Discover 6 ways to shorten sales cycles, increase revenue, and grow EBITDA.
Sales funnel

Sales Acceleration for PE-Backed Firms: The Formula That Works

By Brian Gustason | March 7, 2025
PE-backed portfolio companies facing intense growth pressures can’t afford to waste time—they need rapid results.
Risk Image

Bolt-On Acquisitions: Are We Overlooking the Risks?

By Ajay Joshi | February 8, 2025
Too often, bolt-ons are seen as easy add-ons, but when the integration play isn’t tight, any expected value addition disappears fast.
Q1 Playbook

Avoiding the Headwind: Your PE Growth Q1 Playbook for 2025

By Brian Gustason | January 17, 2025
Avoid the Q1 growth trap. Actionable strategies for PE-backed companies to stay ahead and succeed in 2025.
Maximize Q4 Sales

Maximize Q4 Sales by Strengthening 3 Critical Areas

By Brian Gustason | November 20, 2024
It’s the perfect time to revisit and reinforce some of the most impactful strategies to improve conversions and end the year strong.
CRO at desk

Rethinking CRO Turnover: A Strategic Approach for Mid-Market Private Equity Firms

By Ajay Joshi | November 7, 2024
CRO retention for mid-market PE: align roles, set metrics, foster buy-in, and prioritize process for sustainable growth.

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.