Business Growth Thought Leadership

Buyer Perception

PE Growth HEADWIND: How This Damaging Buyer Perception Is Killing Your Growth Potential & Exit Multiples

By Brian Gustason | November 13, 2025
Strategic partner or tactical vendor? Your positioning directly impacts retention, expansion, and exit multiples in PE-backed companies.
Revenue Reality

When Forecasts Fall Apart: Building Revenue Reality in PE-Backed Companies

By Summer Craig | October 29, 2025
Fix broken sales forecasts with a data-driven growth framework that aligns process, accountability, and ROI in PE-backed businesses.
Board Meeting

The $500K Wake-Up Call: When Sales Investments Don’t Move the Needle

By Ajay Joshi | October 15, 2025
Avoid wasted sales spend. Learn how to diagnose failing sales investments early and turn strategy into measurable ROI.
digital sales

Winning Industrial Buyers Before They Call: The Power of Digital Self-Service

By Ajay Joshi | October 6, 2025
70% of B2B buyers research before contacting sales. How digital self-service drives 10-20% growth for PE-backed industrial companies.
Marketing Success

Need Growth? Align Marketing With Sales & CS To Grow Faster In Q4

By Brian Gustason | October 3, 2025
Marketing alignment is mission-critical in Q4. Discover 10 steps to align Marketing, Sales, and CS to finish the year strong.
Customer Success in Q4

Growth Stalling? Make Sure Customer Success Is Prepared To Drive Revenue In Q4

By Brian Gustason | October 2, 2025
Is your Customer Success team ready for Q4? Use our checklist to boost renewals, prevent churn, and turn CS into a key revenue driver.
Is Your Sales Team Ready to Win Q4?

Is Your Sales Team Ready to Win Q4?

By Brian Gustason | October 1, 2025
Follow our 10-point Q4 checklist to improve focus, deal execution, and revenue performance before year-end.
Pre-Suasion

Growth At Risk? Why “Pre-Suasion” Needs To Be In Your Playbook

By Brian Gustason | September 24, 2025
Pre-suasion tactics that shorten sales cycles, boost conversions, and accelerate PE portfolio exits before prospects engage.
Value-Driven Pricing

5 Strategic Pricing Moves That Beat Doubling Your Marketing Budget

By Summer Craig | September 12, 2025
Discover 5 strategic pricing moves that deliver 15-25% margin expansion. Proven revenue growth strategy from Craig Group's PE advisors.

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.