Business Growth Resources
Kobus Pipe Puller: Sales & Marketing Overhaul
Kobus Pipe Puller had innovative technology but manual processes that limited growth potential. Craig Group architected a complete sales and marketing system - building CRM infrastructure, expanding the team, and establishing processes that transformed the company into an acquisition-ready asset.
Summer Craig Appointed to ACG Houston Board of Directors
Summer Craig joins ACG Houston Board of Directors, reflecting Craig Group's leadership in middle-market growth and PE strategy.
Why “Talent First” Is Killing Your PE Growth Strategy
Why 75% of PE firms fail: hiring talent before strategy. Discover the 'strategy first' framework that delivers faster scaling and better ROI.
The Dilemma: Hire Revenue Leader or Build Infrastructure First?
CRO or infrastructure first? Learn a smarter approach to scaling revenue and setting your next sales leader up to win.
Contract Manufacturer Case Study: Driving Growth & EBITDA
A Texas-based contract manufacturer faced stalled growth, shrinking margins, and underwhelming sales performance despite private equity backing in a highly competitive manufacturing landscape. By partnering with Craig Group, the company underwent a strategic transformation, refocusing on high-margin sectors, modernizing sales infrastructure, and aligning go-to-market efforts with profitability goals.
Smarter Upselling & Cross-Selling in PE Equity: A 10-Step Framework for Expansion Revenue
A 10-step framework to help PE portcos drive smarter upselling and cross-selling, unlocking efficient growth from the existing customer base.
Energy Services Provider Scales with Strategic Marketing Overhaul
This Midwest energy firm had the scale and technical expertise to grow but needed a stronger marketing foundation. Craig Group identified gaps, refined the value proposition, and developed a scalable go-to-market plan, resulting in improved alignment, better sales tools, and marketing positioned to support growth.
Fixing the Sales Foundation: From Missed Targets to Market Momentum
When growth flatlined for this PE-backed industrial equipment rental provider, Craig Group stepped in to overhaul their go-to-market engine. With clarified ICPs, sharper messaging, and a lead-gen jumpstart, they turned relationship-heavy sales into a scalable growth machine - quadrupling leads and boosting average job profitability by 72%.
Build Inside Sales Now – Before Your Growth Strategy Stalls
For private equity firms expanding into new verticals, the ability to generate, qualify, and close leads remotely is essential.
