Observations, insights, and revelations

Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster

Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.
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Top 3 Things Every B2B Marketer Needs To Do

During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.
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Specialized Company Wanted A More Intelligent Sales Funnel

Craig Group helped computer vision company Matroid identify and appeal to the industries best suited for their unique product
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SEO & SEM Strategies That Will Grow Your Online Presence

So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?
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A Growth-Focused Business Wanted To Supersize Their Impact

Craig Group’s leadership enabled a leading provider of ABA services to reach more families living with autism
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Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship

With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD & the HHIC Showcased Measurable Marketing Results & Creativity 
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Libby Covington

Houston Expert Weighs In On Marketing From An Investor’s Perspective

Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in.
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A Boost For Mental Health: Promoting The Houston Hope Line

Craig Croup partnered with the Hope and Healing Center & Institute to increase both the call volume and awareness of the Houston Hope Line.
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All About Summer Craig

Summer Craig's history of digital advertising framed her decision to start The Craig Group in 2019 to help companies solve problems through marketing.
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