Observations, insights, and revelations
Sales and Pricing Strategies for Value Creation
Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben Humphreys, senior operating executive at Monomoy Capital Partners; Tracy Burzycki, an operating partner focused on commercial excellence with Apollo Global Management; and Zorian Rotenberg, an operating partner focused on go to…
Marketing to Meet Investor Expectations
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals, and more. Here are some insights into marketing from an investment perspective to help middle market companies think about their approach to growth.
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all the companies in their portfolio.
5 Marketing Strategies That Will Set Your Company Up for Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.
Are B2B Streaming TV Ads a Waste of Money? The Pitfalls of CTV Marketing for B2B
In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to a lot more content. And a lot more advertising opportunities.
AVA Digital Awards Announces Craig Group as 2023 Platinum and Gold Award Winner for SEO and Web Campaigns
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.
Houston Expert: 5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will…
Three Private Equity Trends
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive."
Leak vs. Puddle: Targeting Audiences for Profitable Growth
Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking ROI, innovation, and B2B marketing strategies. Oftentimes in business, the problem is obvious to the management team but the source is unclear. In other words,…