Observations, insights, and revelations
Houston Expert: 5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will…
Three Private Equity Trends
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive."
Leak vs. Puddle: Targeting Audiences for Profitable Growth
Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking ROI, innovation, and B2B marketing strategies. Oftentimes in business, the problem is obvious to the management team but the source is unclear. In other words,…
Want to Understand Your Customer’s Journey to Conversion?
Google’s new data attribution model is a piece of the puzzle
Marcom Awards and Lantern Awards Announce Craig Group As Award Winners
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.
Measuring The Wrong Things Makes Marketing The First Investment To Go
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.
What Makes A Good Sales Lead?
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.
Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.
Top 3 Things Every B2B Marketer Needs To Do
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.