Business Growth Resources

Sales and Marketing Meeting

How to Boost Conversion Rates for B2B Sales Leads

Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.

Read More...
People at board meeting

Best Practices in Board Reporting KPIs

Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see.

Read More...
Revenue Growth Strategy Meeting

4 Key Revenue Growth Strategies to Boost Profitability

Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.

Read More...

Recycling an Established Brand – CD Scrap Metal

Recycling an established brand Targeted digital marketing strategy builds on legacy without scrapping it Are You Ready To Grow Your Revenue And Your Expectations? Change takes initiative. Let’s get the ball rolling by reaching out and telling us about yourself, your challenges and your goals. Let’s talk > Challenge Following its acquisition, C&D Scrap Metal…

Read More...

All About Jordan Scott

Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients.

Read More...

Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards 

Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.

Read More...

Cutting Through the Noise to Accelerate Value Creation

As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’

Read More...
digital marketing connections

The Evolution of B2B Sales and Marketing: Is AI the Future?

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation.  One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of machines, particularly computer systems, to imitate and perform tasks that typically require human intelligence.  This technology includes a wide range of applications such as expert…

Read More...
digital marketing b2b

B2B vs. B2C Marketing: Understanding the Key Differences

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the process of evaluating B2B data differs significantly from that of B2C. B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions. Unlike B2C,…

Read More...