Posts Tagged ‘marketing expert’
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Summer Craig spoke to CEOWORLD about an Integrated Sales and Marketing Approach for Sustainable GrowthRead More
7 Reasons CEOs Leverage Sales & Marketing Consultants
CEOs find that hiring a proven sales and marketing consultant can achieve growth targets more quickly.Read More
Back to the Future: Employing the Best in Old and New B2B Marketing Channels
Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.Read More
The Missing Element of Go-to-Market Strategy
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.Read More
Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.Read More
How to Boost Conversion Rates for B2B Sales Leads
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.Read More
Best Practices in Board Reporting KPIs
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should…Read More
4 Key Revenue Growth Strategies to Boost Profitability
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom…Read More
All About Jordan Scott
Meet Jordan Scott, Craig Group's Analytics and Marketing Operations Director and learn about the skills he brings to our clients.Read More
Cutting Through the Noise to Accelerate Value Creation
As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’Read More