Business Growth Thought Leadership

Is Your Sales Team Ready to Win Q4?

Is Your Sales Team Ready to Win Q4?

By Brian Gustason | October 1, 2025
Follow our 10-point Q4 checklist to improve focus, deal execution, and revenue performance before year-end.
Pre-Suasion

Growth At Risk? Why “Pre-Suasion” Needs To Be In Your Playbook

By Brian Gustason | September 24, 2025
Pre-suasion tactics that shorten sales cycles, boost conversions, and accelerate PE portfolio exits before prospects engage.
Value-Driven Pricing

5 Strategic Pricing Moves That Beat Doubling Your Marketing Budget

By Summer Craig | September 12, 2025
Discover 5 strategic pricing moves that deliver 15-25% margin expansion. Proven revenue growth strategy from Craig Group's PE advisors.
Half-built airplane on one side, completed aircraft on the other

Why “Talent First” Is Killing Your PE Growth Strategy

By Brian Gustason | September 2, 2025
Why 75% of PE firms fail: hiring talent before strategy. Discover the 'strategy first' framework that delivers faster scaling and better ROI.
CRO or CRM

The Dilemma: Hire Revenue Leader or Build Infrastructure First?

By Ajay Joshi | August 4, 2025
CRO or infrastructure first? Learn a smarter approach to scaling revenue and setting your next sales leader up to win.
Smarter Upselling & Cross-Selling for PE Portcos

Smarter Upselling & Cross-Selling in PE Equity: A 10-Step Framework for Expansion Revenue

By Brian Gustason | July 10, 2025
A 10-step framework to help PE portcos drive smarter upselling and cross-selling, unlocking efficient growth from the existing customer base.
inside sales

Build Inside Sales Now – Before Your Growth Strategy Stalls

By Ajay Joshi | June 4, 2025
For private equity firms expanding into new verticals, the ability to generate, qualify, and close leads remotely is essential.
PE Advisor

The Role of a Business Growth Advisor in Private Equity Success

By Craig Group | May 29, 2025
Business growth advisors can drive private equity success with tailored strategies for improved revenue, efficiency, and scalability.
lead generation

Why Generic Messaging is Killing Your Sales Pipeline

By Brian Gustason | May 9, 2025
Avoid the pitfalls of generic marketing in your GTM strategy. Learn how the right approach can boost revenue growth and exit valuations.

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.