Thought Leadership

Leak vs. Puddle: Targeting Audiences for Profitable Growth

By Craig Group | December 12, 2022

Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking…

Want to Understand Your Customer’s Journey to Conversion?

By Craig Group | December 5, 2022
Google’s new data attribution model is a piece of the puzzle

Marcom Awards and Lantern Awards Announce Craig Group As Award Winners

By Craig Group | December 5, 2022
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.

What Makes A Good Sales Lead?

By Craig Group | September 12, 2022
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.

Top 3 Things Every B2B Marketer Needs To Do

By Craig Group | July 15, 2022
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.

SEO & SEM Strategies That Will Grow Your Online Presence

By Craig Group | June 16, 2022
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?

Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship

By Craig Group | June 3, 2022
With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD & the HHIC Showcased Measurable Marketing Results & Creativity 

Seamless Communication Defines Successful White Label Partnership

By Craig Group | March 30, 2022
Craig Group finds a digital niche in marketing communications

The (Tracking) Times They Are A-Changing

By Craig Group | July 15, 2021
Ad tracking is going to look very different.

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.