Business Growth Thought Leadership

Craig Group Wins 2023 Platinum & Gold AVA Awards

By Craig Group | January 23, 2023
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.

5 Marketing Musts for Business Growth Plans in 2023

By Craig Group | January 23, 2023

All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their…

private equity, marketing trends, B2B

Three Private Equity Trends Shaping 2023 and Beyond

By Craig Group | December 12, 2022
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive."

Leak vs. Puddle: Understanding and Solving Growth Challenges

By Craig Group | December 12, 2022

Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking…

Understand & Optimize Your Customers’ Journey to Conversion

By Craig Group | December 5, 2022
Google’s new data attribution model is a piece of the puzzle

Marcom Awards and Lantern Awards Announce Craig Group As Award Winners

By Craig Group | December 5, 2022
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.

What Makes A Good Sales Lead?

By Craig Group | September 12, 2022
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.

The Top 3 Things Every B2B Marketer Needs to Do for Success

By Craig Group | July 15, 2022
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.

SEO & SEM Strategies to Grow Your Online Presence & Traffic

By Craig Group | June 16, 2022
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.