Business Growth Thought Leadership
5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their…
Three Private Equity Trends Shaping 2023 and Beyond
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive."
Leak vs. Puddle: Understanding and Solving Growth Challenges
Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking…
Understand & Optimize Your Customers’ Journey to Conversion
Google’s new data attribution model is a piece of the puzzle
Marcom Awards and Lantern Awards Announce Craig Group As Award Winners
Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, is announced as 2022 MarCom Awards and Lantern Awards winner.
What Makes A Good Sales Lead?
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.
The Top 3 Things Every B2B Marketer Needs to Do for Success
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.
SEO & SEM Strategies to Grow Your Online Presence & Traffic
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?
Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship
With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD & the HHIC Showcased Measurable Marketing Results & Creativity
We speak your language.
Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.