Thought Leadership

Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster

By Craig Group | August 29, 2022
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation. Read More

Top 3 Things Every B2B Marketer Needs To Do

By Craig Group | July 15, 2022
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing. Read More

Specialized Company Wanted A More Intelligent Sales Funnel

By Craig Group | July 13, 2022
Craig Group helped computer vision company Matroid identify and appeal to the industries best suited for their unique product Read More

SEO & SEM Strategies That Will Grow Your Online Presence

By Craig Group | June 16, 2022
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that? Read More

A Growth-Focused Business Wanted To Supersize Their Impact

By Craig Group | June 9, 2022
Craig Group’s leadership enabled a leading provider of ABA services to reach more families living with autism Read More

Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship

By Craig Group | June 3, 2022
With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD & the HHIC Showcased Measurable Marketing Results & Creativity  Read More
Libby Covington

Houston Expert Weighs In On Marketing From An Investor’s Perspective

By Craig Group | May 13, 2022
Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in. Read More

A Boost For Mental Health: Promoting The Houston Hope Line

By Craig Group | May 4, 2022
Craig Croup partnered with the Hope and Healing Center & Institute to increase both the call volume and awareness of the Houston Hope Line. Read More

All About Summer Craig

By Craig Group | April 29, 2022
Summer Craig's history of digital advertising framed her decision to start The Craig Group in 2019 to help companies solve problems through marketing. Read More

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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.