Thought Leadership
Houston Expert: 5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries,…
Read MoreThree Private Equity Trends
Leak vs. Puddle: Targeting Audiences for Profitable Growth
Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics…
Read MoreWant to Understand Your Customer’s Journey to Conversion?
Marcom Awards and Lantern Awards Announce Craig Group As Award Winners
Measuring The Wrong Things Makes Marketing The First Investment To Go
What Makes A Good Sales Lead?
Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster
Top 3 Things Every B2B Marketer Needs To Do
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.