Business Growth Thought Leadership
The Missing Element of Go-to-Market Strategy
To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.
Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months
Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.
How to Boost Conversion Rates for B2B Sales Leads
Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.
Best Practices in Board Reporting KPIs
Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should see.
4 Key Revenue Growth Strategies to Boost Profitability
Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom line.
Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards
Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.
Cutting Through the Noise to Accelerate Value Creation
As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’
The Evolution of B2B Sales and Marketing: Is AI the Future?
In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation. One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of…
B2B vs. B2C Marketing: Understanding the Key Differences
When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the…
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.